Articles
Rymax, Pine Brook, N.J., announced the appointment of Alysa McKenna to the position of senior director of marketing and communications. McKenna returns to Rymax, having previously served as the company’s marketing and public relations manager from 2017 to 2019. In addition to her prior tenure at Rymax, McKenna brings…
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The North Face has reportedly denied a Houston oil company’s order for branded jackets, saying it does not “support the oil and gas industry” in the same way it “would reject the porn or tobacco industry.” Innovex Downhole Solutions CEO Adam Anderson said the jackets were going to be used as holiday gifts for employees…
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This year, we’ve gone deep on a variety of topics related to the promotional products industry. Some of them have been heavy, some have been more optimistic, and some have been attempts at the predicting the future based on what we know about the present. Here are all the PM Longform stories we ran in 2020…
Read MoreAmazon is moving further into custom apparel and personalization in some subtle but interesting ways. The company’s “Made For You” platform allows users to create a custom-fitted shirt (using a “virtual body double”) with the option to personalize the tag…
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AIM Smarter LLC (AIM), Philadelphia, announced the formation of the AIM Diversity Council and its commitment to embrace and drive programs that promote the mission of the council within the organization, the promotional products industry and the AIM community. The newly formed council consists of distributors and suppliers…
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Gemline, Lawrence, Mass., announced today that it has signed an agreement to acquire the RuMe brand and related intellectual property. RuMe, short for ReUseMe, originated in the retail marketplace, where the brand first appeared in gift shops and boutiques, and then quickly expanded into leading retailers such as The Container Store, Whole Foods and Target.…
Read MoreThe White House used a State Department party as an opportunity to give away leftover merchandise from First Lady Melania Trump’s chosen cause over the last four years. At an event for about 200 guests, officials gave out “Be Best” branded items like frisbees and backpacks. So, why exactly did attendees at a holiday party get Be Best promotional items?…
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Social media and digital publishing go hand-in-hand these days, as social channels are the primary means of getting the word out to people who don’t subscribe. We’re grateful for all of the shares we’ve gotten this year, so we wanted to round up our most-shared stories…
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Qpromo, Buffalo Grove, Ill., has announced the addition of Matt Staff as the company’s new director of sales. Staff is an industry veteran who brings more than 14 years of accomplished sales experience as both a supplier and distributor. He most recently served as national sales manager and previously…
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Charles River Apparel, Sharon, Mass., has hired Wayne Best as the company’s chief marketing officer. Best will be a key member of the company’s senior leadership team, and will report directly to CEO and owner Barry Lipsett. This addition comes as the company looks to increase its focus on the evolving needs of its customers…
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