Coronavirus shutdowns wiped out the NCAA men’s and women’s tournaments, but the latter’s group of stars received a boost on Friday. In conjunction with its virtual draft, the WNBA sent merch boxes to draft prospects, including hats representing the league’s 12 franchises…
Read MoreArchives: Articles
Articles
Mexican Government Wants El Chapo’s Daughter to Stop Giving Out Face Masks With His Image on Them
Mexican cartel leader El Chapo’s daughter has been giving out branded face masks and care packages in Guadalajara, Mexico, but the Mexican government isn’t too happy to see his face on otherwise helpful products.
Read MoreStorm Creek Launches Initiatives to Support Those Impacted by COVID-19
Storm Creek, Hastings, Minn., announced yesterday that it has launched two initiatives to support those impacted the most by the COVID-19 pandemic. The company launched its Work from Home Collection, a selection of cozy, stylish and versatile…
Read MoreAll in the Family: Jennifer Stromberg Is Bringing Big Ideas to StrombergBrand Umbrellas
In January of this year, Jennifer Stromberg was named vice president of the company—a third-generation family executive with 15 years of outside experience. A few months into her role, she’s working on strategic plans for company growth, evaluating the full scope of StrombergBrand’s business inside and out…
Read MoreBIC Graphic Donates $10,000 Worth of Promo Products for Teachers
BIC Graphic North America, Clearwater, Fla., has donated $10,000 worth of promotional products to the Marjorie’s Hope Back to School program in support of teachers in Pasco County, Fla. This is the second year the promotional supplier has supported Marjorie’s Hope through product donations…
Read More4 Ways to Make Your Print Marketing More Effective
As a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…
Read MoreWho’s Buying Promotional Products? Some Ideas on Where to Look for Sales
How do you balance the search for sales with the economic effects of the COVID-19 pandemic? It’s a delicate dance, but promotional products distributors still have businesses to run—and there are still sales to be had. Penny Fleming, founder of Awardpro, Newport Beach, Calif., has some ideas for where to look…
Read MoreWhat Will Happen With All of the XFL Merchandise?
XFL fans, we’re sorry the league folded. We’re all living in a world without sports right now, but the XFL was getting some serious hype as an alternative to the NFL and new fans were jumping on the bandwagon every week. (I liked Houston because former Temple quarterback PJ Walker). But then, as quickly as…
Read MoreGeiger Announces Leadership Change at GeigerBTC
UK Distributor GeigerBTC, a subsidiary of Lewiston, Maine-based Geiger, announced that Vicky Kinasz will join the company as managing director, replacing Frank Murphy, who will be retiring at the end of May. Murphy was a founding partner of BTC Group, which Geiger acquired in April 2018. “Following a very…
Read MoreTennessee Couple Selling Fake Trump Campaign Merch Out of Wrapped Bus Gets Cease and Desist
Election merch has yielded its share of stories for us over the last year, especially when the Democratic Party had so many contenders to unseat President Donald Trump. The President has factored into our coverage, too, and it’s his desire to ensure the legitimacy of goods surrounding his reelection that led his campaign to issue…
Read More