Taking things found in video games and movies and turning them into merchandise is not a new phenomenon. In fact, it’s about the oldest trick in the book when it comes to marketing for these media platforms. But Disney is doing something a little different with Star Wars merch for a tie-in with the new “Jedi: Fallen Order” video game…
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2019 Wrap-Up: All Our Promo Industry Longform Stories This Year
Since introducing the PM Longform series last year, we’ve explored the ongoing trade war with China, the rise of the supplier one-stop-shop, the broader public perception of the industry and more. So, if your New Year’s Resolution for 2020 is to read more, why not start here with some of our most in-depth reported pieces?…
Read MoreJimi Hendrix Becomes Latest Sony Music Thread Shop Branded Merch Artist
Over his short yet prolific career, Jimi Hendrix prided himself on being a nonconformist. Through Sony Music’s Thread Shop, however, he is set, at least from a commercial perspective, to join a roster of music legends and current artists who have received the branded merch treatment…
Read MoreiClick Makes Three Hires to Leadership Positions
iClick, Seattle, announced that it has hired Virginia Thomson as leader of the company’s e-commerce and program initiatives, and added Chris Hart and Rob Derrig to the company’s national account management team. Thomson will be responsible for managing all of iClick’s e-commerce accounts, and she’ll be supporting…
Read MoreThere’s Huge Demand for Ohio State Football Gold Pants Charms on the Secondary Market, Apparently
For Ohio State University players, one of the biggest achievements is beating a rival. Sometimes that’s Penn State. Sometimes that’s the University of Michigan. During the 2002-03 season, Ohio State players were promised a gold charm if they beat Michigan. They did, so the players received a one-of-a-kind charm in the shape of a pair…
Read MoreTake a Look at This Comically Oversized Tote Bag Selling at Retail
The idea that everything is bigger in Texas might need some modification, as a new tote bag from New York-based fashion brand Opening Ceremony checks in at 27 inches in height and 46 in width. While comical to observe, it could be the perfectly sensible solution to the question of “What do you get for the person who has everything?”…
Read More2019 Wrap-Up: Our 10 Most-Read Promotional Products Stories of the Year
Man, 2019 went fast! In the coming days, we’ll be recapping the year with a series of wrap-ups leading up to the holidays. First up: Our top 10 most-read stories by web traffic totals. Take a look and catch up on any you may have missed. And, as always, thanks for reading!…
Read MoreDebco’s Alex Morin Promoted to VP of Sales for Origaudio, HandStands and Debco
HUB Promotional Group (HPG), Braintree, Mass., announced the promotion of Alex Morin, of its Debco subsidiary, to vice president of sales for HPG companies Origaudio, HandStands and Debco. He will report directly to Trina Bicknell, HPG’s senior vice president of sales. “I am so excited to see Alex assume…
Read MoreSlogan from ‘Frozen 2’ Lands Disney in Copyright Squabble
For the last three weeks, “Frozen 2” has warmed the hearts of global film fans, fetching more than $929 million at the box office. The owners of Trust Your Journey, a company that sells consumer goods with inspiring messages for women, however, are feeling left out in the cold, as they have presented a lawsuit that…
Read MoreThis T-shirt Uses Augmented Reality to Show Different Designs
It’s no secret that people love to use the filters you can find on Instagram or Snapchat. In fact, we personally love the idea, especially when it means we can put a filter on our face and look completely put together in just a few seconds. It’s genius. Now, the Scandinavian label, Carlings, has taken augmented reality (AR) to a whole new level and launched a T-shirt that uses AR filters to change the T-shirt design.
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