As if business leaders needed another challenge, many face one that is complex and painful: Having to unwind an internal promotion that did not work out as planned.
Read MoreThe Perils of Promotion
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Articles
Discussing the Trends and Predictions for Direct Mail in 2025
During a recent webinar hosted by Brad Kugler, CEO of DirectMail2.0 and Who’s Mailing What!, a group of seasoned direct mail veterans got together to discuss the trends impacting the space right now — and what they anticipate for the coming year.
Read MoreAre ‘Made-in-USA’ Promo Sales About to Surge?
Major anniversaries in American history and other events are spurring suppliers who manufacture domestically to ramp up for a pending increase in sales.
Read MoreA Case for Mixed Media: Marrying Digital Printing & Embroidery
Apparelist caught up with Ed Levy of Hirsch Solutions at PRINTING United Expo, and he has one suggestion for taking digital printing to the next level: mixed media.
Read MoreThe EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
The platform has been growing into a standard and in-demand assessment tool for the promo industry.
Read MorePPAI Names Drew Holmgreen Chief Executive Officer
Holmgreen most recently was chief experience officer of Meeting Professionals International.
Read MorePPM Wants Your Input for the 2025 ‘State of the Print Industry’
This survey will give us a better understanding of the industry’s challenges and strengths.
Read MoreForecasting 2025 Promo Trends
Mary Furto of Counselor Top 40 supplier PCNA discusses consumer purchasing habits and their impact on industry products on the cusp of a new year.
Read MoreBlue Generation & Cap America Form Strategic Partnership
The deal between the Counselor Top 40 firms will see Blue Generation enter the headwear category by carrying styles from Cap America.
Read MoreWide-Format Takeaways From 2024
To put a lid on what was a momentous 2024, the Wide-Format Impressions’ “News Team” – Dan, Denise, Gabby, and Toni – offer their impressions on the last 12 months, and provide a view into the future.
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