Articles
Doug Greenhut, president of Delray Beach, Florida-based The Book Company, recognized the obvious impact the company’s product line has on trees and the environment. That’s why he decided to launch “We Plant Trees,” The Book Company’s first and ongoing corporate giving program that will donate a portion of proceeds each year to help plant trees…
Read MoreThere are many forces that want to hit Alabama this year, but they will do so as college football teams eager to defeat the Crimson Tide and not as extreme weather occurrences. Before it swung north, President Donald Trump thought that Hurricane Dorian would devastate the Heart of Dixie, electing to emphasize his point by…
Read MoreA fourth grade student in Florida created a hand-drawn University of Tennessee T-shirt for a school spirit day. After he was bullied over the shirt, the university sent him a care package full of swag, and turned turned the design into an official T-shirt for a good cause. It was so popular that it crashed the Vols Store website…
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Storm Creek, Hastings, Minn., has become a new member of the Minnesota Keystone Program, which promotes corporate philanthropy by recognizing companies that donate at least 2 percent of their pre-tax earnings to charitable organizations. “We are extremely excited to join the outstanding list of over 100 community-minded companies in this program,” said Storm Creek CEO…
Read MoreOutside of Texas, Jerry Jones cannot count many fans of his often strident personality, but the billionaire businessman can certainly tally dollars as the owner of the Dallas Cowboys. Yesterday, the 76-year-old secured the services of star running back Ezekiel Elliott for the next six years—and, in typical Jerry fashion, was quick to turn the prolonged contract situation into a marketing opportunity with a promo T-shirt capitalizing on a micro-moment from the saga…
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Today’s lesson comes to us from 19th Century French cinema—specifically, the poster that is believed to be the first film poster in history. It was unsuccessful at driving people to the theater, but it was successful at raking in some cash more than 100 years later. The poster for Auguste and Louis Jean Lumiére’s film, which was also the first public movie screening, only garnered 30 attendees out of an invited 100…
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Chocolate Inn/Lanco regional sales manager Chris Barlow has been elected a trustee of the Specialty Advertising Association of Greater New York Foundation (SAAGNY) board. In this role, he will aid the foundation’s mission to connect with and support the local tri-state communities through charitable activities. “I am very honored to be elected to the SAAGNY Foundation…
Read MoreWe might never have world peace, but we can take solace in knowing that at least one thing enjoys almost universal acclaim: beer. Owing to that acceptance, the First Sip Brew Box has enjoyed a three-year existence as a subscription box provider that sends beer merch to aficionados across the globe, giving breweries some clout in a promotional products-heavy cosmos…
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Though record sales are what people often use to measure a band’s or artist’s success, everyone knows that its the touring and merchandise sales that really generate money. It’s such a vital part of the job, and knowing that it’s the most direct way of supporting artists you love financially is usually enough to ignore…
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Proforma, Cleveland, recently sponsored its first Code Kata event at the Technology Innovation Lab in its Worldwide Support Center in Tampa, Florida. This event was open to developers and data scientists of all skill levels in the Tampa area to practice structured coding challenges with professionals from Proforma’s 75-member technology team. “It gives me great…
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