Articles
In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can’t say we’re surprised…
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Polyconcept North America (PCNA) announced that it has refreshed its pioneering EcoSmart program to meet the needs of a new generation of consumers eager for eco-friendly products and opportunities to help the planet. EcoSmart was originally established more…
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The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that’s the situation BIC Graphic found itself in…
Read MoreYou’d think that a band’s goal would be to make as many T-shirts as humanly possible in the hope that more fans become walking advertisements. But, British indie rockers the 1975 are trading in maximalist marketing for environmental conservation, even if it’s at the expense of their own merchandising efforts. The band, which recently recorded…
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Raining Rose, Cedar Rapids, Iowa, announced the recent hiring of Alyssa Inkrott, who has joined the promotional sales team as a national sales executive, calling on national and large accounts all over the country. Inkrott brings experience and knowledge from…
Read MoreThough Elon Musk founded The Boring Company in 2017, he has crafted a career and public profile that is anything but boring. For his latest display of genius/madness, the entrepreneur is making good on his now 17-year-old dream to colonize Mars, with his SpaceX company’s website selling promotional T-shirts designed to further his quest to,…
Read MoreDo you remember the mean kids in school who started a trend, and then—once everyone else was on the bandwagon—abandoned it immediately and made fun of everyone else still doing it, as if they hadn’t been into it in the first place? That’s kind of what McDonald’s is doing right now, and the trend is…
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Navitor, North Mankato, Minn., announced the addition of Crystal White Glitter stock to the company’s offering of color core specialty stocks. This paper will be available as an option for announcements, business cards and postcards. According to Navitor product manager Deanie Jacobson,…
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alphabroder, Trevose, Pa., announced the addition of Puma Sport and Puma Golf to both its U.S. and Canadian lines beginning today. Puma Golf features products as seen on the PGA and LPGA tour. The line includes 23 styles for both men and women, and ranges from polos to quarter-zips, as well as hats and other…
Read MoreSince visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…
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