Articles
Tim Clegg, CEO of Gardena, California-based Clegg Promo, announced that industry veteran Victor Macchia assumed the role of the company’s vice president of sales and marketing, effective Sept. 30. Macchia brings more than 35 years of promotional products industry experience to the position. “We’re very excited to have Victor join our team,” Clegg said. “Victor’s…
Read MoreThe 0-5 record that the Redskins find themselves staring at reminds us that political turmoil is not the only topic on the minds of folks in the Washington, D.C. area. The gridiron gridlock that the three-time Super Bowl champions are experiencing has met with responses from the apparel world, with at least four T-shirts expressing…
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Bella+Canvas announced that it launched a direct-to-consumer e-commerce platform. Previously, Bella+Canvas apparel was only available via wholesale channels, but now end-buyers can directly purchase blank men’s and women’s styles from a curated assortment of products. The company said it will start online, but plans to open pop-up physical stores starting next year…
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Vantage Apparel, Avanel, N.J., has announced the addition of industry veteran Dale Kleinman to its sales team. Kleinman will be covering the territories of Minnesota, North Dakota and South Dakota. Before joining Vantage, Kleinman spent 14 years as a sales executive at Newell Brands and time as an apparel specialist at Norwood Promotional Products. “Vantage’s…
Read MoreDisney has never been shy when it comes to self promotion. There’s a reason everyone wore watches with Mickey Mouse on them for decades. Now that the Star Wars franchise is down with the Mouse, we’re not only seeing a lot more content than when George Lucas was solely in charge, but also a corresponding…
Read MoreWe have heard for centuries that all is fair in love and war, so perhaps the bigwigs at Wendy’s thought that pair needed to become a trio, with “advertising” as the addition. That could be one explanation for the company’s weekend introduction of Feast of Legends, a Wendy’s-branded role-playing game that makes obvious the fast…
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Proforma, Cleveland, kicked off its Annual Fall Energize Summits last week in Chicago, where affiliate owners met one-on-one with hand-selected supplier partners to engage in strategically-guided conversations about specific clients, projects, prospects and opportunities. “I look forward to attending the Energize Summits because of how eager Proforma owners are to discuss new perspectives and strategize…
Read MoreThe concept of impeachment is proving beneficial to the T-shirt business, with both sides of the political aisle getting in on the fervor by launching their own impeachment-related tees. State branches of the GOP are selling one, while Rashida Tlaib, the Democratic rep from Michigan, is selling another…
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The hype beast market for exclusive merchandise drops, made popular by the likes of Supreme, is growing. Social media is the primary way fans find out about these blink-and-you’ll-miss-it drops, too. So, Instagram’s (read: Facebook’s) decision to let brands notify people of their incoming drops is a logical next step in the modern apparel and…
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Crystal D, St. Paul, Minn., introduced more than 95 new award designs for 2020. Many of these 95-plus designs come in multiple sizes for a total of more than 200 new awards. More than 80 percent of the new designs are exclusive to Crystal D, and the company is also introducing two new substrates to…
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