The White Sox asked 9-year-old Bradley Godish, who has fought acute myeloid leukemia since 2014, to design the T-shirt for pitcher Michael Kopech’s youth cancer fundraiser. Having had links to the franchise since 2015, the now cancer-free boy met Kopech at an event last year, immediately gravitating toward the pitcher…
Read MoreArchives: Articles
Articles
In Sneaky-Smart Promotional Move, Nick Saban Sends Alabama-Branded Gift Boxes to Former Players Now in the NFL
As a means to show some gratitude to his former student-athletes, Alabama coach Nick Saban sent former players now in the NFL a pretty sweet gift box full of Crimson Tide swag. But it was more than just a thank you—it was a smart promotional move that figures to give Alabama an even greater leg-up in recruiting…
Read MoreBDA, Shumsky Begin QCA Certification Program
In order to continue meeting buyer demands for brand safety and responsible sourcing, Woodinville, Washington-based Bensussen Deutsch & Associates LLC. (BDA), as well as Dayton, Ohio-based Shumsky/Boost Engagement, have applied to participate in the Quality Certification Alliance (QCA) Compliance Certification Program. QCA, the only coalition dedicated to ensuring accountability and independent validation of corporate responsibility…
Read MoreChocolate Inn/Lanco Announces New Relationship With M&M’s Retail Group
Chocolate Inn/Lanco, Hicksville, N.Y., announced yesterday that it has partnered with Mars Retail Group to represent the company’s MYM&M’s line in the promotional products industry. The initial offering from Chocolate Inn/Lanco will allow customers to choose three colors from a selection of 25, offer an array of packaging options and…
Read MoreMastercard Now Has Promotional Macarons to Launch Its ‘Brand Flavor’
Mastercard believes it needed a “brand flavor.” So it launched promotional macarons, which come in “passion” and “optimism” flavors and are shaped like the circles in Mastercard’s logo. It follows several moves by the financial services company to update and diversify its branding…
Read MoreMy Fave 5 Promotions of the Week: Coffee Company Totes, Jim Henson Merch and Toy Cars for Movie Sequels
Hey, guys. Brendan here. Just because Hannah has taken her talents to the Los Angeles Clippers to build a championship-caliber team with Kawhi, it doesn’t mean that we can’t still post some of our favorite promotional items we saw in the wild this week, right? Right! So, let’s get down to it…
Read MoreAre Those No-Wash T-shirts Worth It?
Laundry is a pretty tedious task. The washing, the sorting, the folding, the hanging. That’s not even taking into account those of us who have to walk 15 miles in the snow, uphill both ways, to the closest laundromat! Wouldn’t it just be easier if we never had to wash our clothes again? Yes, it…
Read MoreArkansas QB (Sort of) Blames Five-Interception Game on Justin Bieber T-shirt
Athletes are superstitious. Michael Jordan used to wear mesh UNC shorts under his Bulls shorts (and put a few bucks on the game), and Jason Giambi wore, uh, significantly less fabric under his pants. Wade Boggs ate chicken before every game (and possibly drank a ton of beer), and took batting practice and sprints at…
Read MoreDear Entertainment Brands: Enough With the Spoilers on Merchandise, Please
Spoiler alert! Today we’re going to look into how promotional products and merchandise can accidentally (maybe) spoil details in movies, video games and more. Yes, most of the time these are tiny details of little to no consequence, but with the abundance of marketing for movies nowadays, there’s bound to be something that slips through…
Read MoreLet’s Take a Look at the New Yahoo Logo and Branding
When we think of the modifications that companies implement to excel, the temptation might be to concentrate only on changes they make to their personnel and product lines. However, a branding alteration can prove a big boost to business, and the new Yahoo logo is looking to do that for an entity that has fallen on hard times this decade…
Read More