Through craftsmanship and creative campaigns, most companies let products speak for themselves. But, increasingly, many rely on audible logos to complement the customary visual ones. Just ahead of the open-to-the-public portion of the Frankfurt Motor Show, Volkswagen joined that group of brands, with the automotive bigwig set to make add a “sound logo” as part…
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U.S. Patent Office Says Ohio State Can’t Trademark “The” for Branded Apparel, Merch
While Ohio State grads and students love to remind everyone that it is THE Ohio State University, it can’t claim that it is THE owner of the word “The.” OSU filed an application for “The” with the U.S. Patent and Trademark Office on Aug. 8, which was shot down this week on the grounds that…
Read MoreTrump Administration Delays Latest Tariffs Increase, But Denies Deals in Interim
President Trump announced yesterday that the U.S. would postpone the latest wave of tariff increases on Chinese imports as a “gesture of good will,” as China is celebrating its 70th anniversary on Oct. 1. The increase will now kick in on Oct. 15. https://twitter.com/realDonaldTrump/status/1171925717988388865 Before anyone gets too excited that this is an extended olive…
Read MoreCalifornians Critical of Local Politician’s Use of Funds for Campaign Promos
A California politician is receiving criticism for using his office’s funds to advertise his state senate campaign. Santa Clara County Supervisor Dave Cortese has been sponsoring events in neighboring districts and handing out items like tote bags and hanging banners urging Californians to vote for him in the…
Read MoreSpam Has an Enormous Online Merch Store (and There’s Even a Halloween Costume)
None of us here at Promo Marketing like to receive the lowercase version of spam, but if the uppercase variety were the offering, many of us would be in hog heaven. Continuing the food business trend of releasing branded merchandise, Spam is delighting fans of canned cooked pork through a line that includes close to 300 (!!!) products, including a Halloween costume that could end any debates on what people want to be come October 31…
Read MoreFully Promoted Reports Success With Its Newly Introduced Office Locations
Fully Promoted, West Palm Beach, Fla., reported that the launch of its new office locations this year was a success. Since its unveiling, nearly a dozen new Fully Promoted office locations have opened in the U.S. and Canada. By year’s end, the brand will open another 20. The office location combines the best of both…
Read MoreBarneys Takes On Bankruptcy Headlines With Clever Store Signage
Barneys New York, a store synonymous with fancy stuff and excess, is doing its best to silence the haters who would dare believe the #fakenews that it’s in financial trouble and possibly heading for closure. It would be a lot easier to believe Barneys’ story if the company hadn’t filed for Chapter 11 bankruptcy in…
Read MoreStarbucks Battles Small Alaska Apparel Company Over ‘Siren’s Brew’ Branding
Cheering for the favorite has its perks. After all, they usually win. But rooting for an underdog can be rewarding, too. The latter mindset will likely be the prevailing one in the dustup between Starbucks and Mountains & Mermaids, an Alaska-based apparel brand that is trying to salvage its trademark application for Siren’s Brew goods,…
Read MoreTimberland’s Latest Collaboration Proves SpongeBob SquarePants is the Latest Footwear Craze
We’ll admit that we probably wouldn’t have predicted SpongeBob SquarePants would dominate footwear trends in 2019, but here we are. Nike already released its Bikini Bottom-inspired Kyrie Irving x SpongeBob collaboration, which featured several designs. Now, Timberland is the latest apparel company to take advantage of the show’s 20th anniversary. According to Geek.com, Timberland has…
Read MorePantone Predicts These Colors Will Be Major For Spring/Summer 2020 Apparel
We can always depend on the Pantone Color Institute for an accurate color trend forecast. Last year, it was all about the bold reds, oranges and yellows. This year, as part of the company’s Pantone Fashion Color Trend Report Spring/Summer 2020 edition for New York Fashion Week, there are 12 colors predicted to make their impact on the fashion world.
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