Articles
U.K. distributor GeigerBTC, a subsidiary of Geiger, announced it is acquiring York-based distributor Response Marketing as part of its continued expansion strategy to support clients in the U.K. and across Europe. Response Marketing has been in business since 1999 and has gained a reputation as one…
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On the first day of exhibits at PPAI Expo 2019, a crowd had gathered in front of the Compass Industries booth. The show floor had opened a few hours before, and the early rush had dispersed into a modest flow of traffic that would build slowly to peak capacity later in the day. Yet here was a throng of people gathered around a small tub full of water, elbowing their way in to get a look…
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Now that the Stanley Cup playoffs have reached the conference finals stage, the fans of the remaining quartet of clubs are giddy to see if their heroes’ names will end up etched on the sport’s top prize. Come 2021, supporters of the impending franchise in Seattle will foster notions that perhaps one day relatively soon…
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The Vernon Company, Newton, Iowa, hosted its annual sales meeting April 15-17 at Paradise Point Resort in San Diego. The three-day event brought together nearly 100 Vernon account executives from coast to coast, as well as 70 supplier partners. “Vernon’s National Sales Meeting can be described using one word: fantastic!” said Dave Regan, vice president…
Read MoreIf you were in charge of marketing for the “Godzilla” film franchise, you would go big, right? We don’t mean going big as in getting a lot of products. No, sir. We mean “big” quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick “Godzilla: King of the Monsters” understands how this…
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Storm Creek, Hastings, Minn., announced today it has expanded its customer service department, hiring three key positions to help achieve the company’s mission to provide over-the-top service for the industry. Noah Thompson serves as accountant specialist at Storm Creek, where he provides targeted customer experience support to territory account executives, interacts with customers to foster…
Read MorePresident Trump today followed through on his threat, issued earlier this week, that the U.S. would increase U.S. tariffs to 25 percent on $200 billion worth of Chinese imports. In response, China expressed its “deep regret over the development,” and threatened to retaliate. This type of back-and-forth has been the M.O. of the trade war.…
Read MoreTwo weeks ago, we chronicled how Guns N’ Roses is hoping to give moms across the land a rocking Mother’s Day through holiday-specific merchandise. The Hall of Fame band, though, also has a mean streak, and it is looking to put its “appetite for destruction” to good use due to a brewery whose Guns ‘N’…
Read MoreNatural Light and promotional products enthusiasts, have we got news (and better beer recommendations) for you: Natty Light, the low-calorie pilsner from Anheuser-Busch and favorite among college sports tailgaters, is looking for an intern—seemingly a young one based on the language it used in the ad—to do a bunch of marketing tasks, including creating “sick…
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Steven Spielberg surmised that, “Technology can be our best friend, and technology can also be the biggest party pooper of our lives.” With all due respect to the Academy Award-winning director, we are going to side with the first part of his stance, as it aligns with our thinking that technology items are more cause…
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