Articles
Proforma, Cleveland, has announced the promotion of Michele Cardello to vice president of strategic partner development, effective immediately. In her new role, Cardello will continue to establish and lead Proforma’s efforts to develop and implement innovative programs in order to build the strongest and most prestigious partner network in…
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Here at Promo Marketing, we’re more than just great online and magazine content covering the promo industry. For example, did you know we have a searchable database of hundreds of thousands of promotional products…
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HUB Promotional Group, Braintree, Mass., was awarded the Philadelphia Area Promotional Products Association (PAPPA) Supplier of the Year Award at the PAPPA Winter Showcase held February 5, 2019 at the Springfield Country Club in Springfield, Pa. Suppliers are nominated by PAPPA distributor members who then vote for their favorite. HUB Promotional…
Read MoreMastercard has been doing some work to revitalize the brand and get the kids really amped up on credit card spending. Last month, Mastercard dropped the text from its logo, switching to a very trendy, minimal design featuring the classic interlocked circles. Rather than subtracting even more from Mastercard’s current brand identity, the company is…
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Would you go to a clothing store that has no physical clothes in it? It might seem like an outlandish premise, but LEGO and Snapchat are hoping their new branded apparel and merchandise pop-up shop might draw consumers in for a virtual reality experience devoid of physical garments…
Read MoreIt might seem odd that a hockey franchise is the first to employ augmented reality anti-counterfeiting tech for merchandise, but here we are, and it’s pretty cool. Through an app, users can scan the items, which will play a video if they’re the real thing…
Read MoreAdmittedly, when I first found out about the NBA’s latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player’s last name and number on demand? Seems just like another way to enable bandwagon fans who don’t want to commit one way or another. But then I thought about my 24th…
Read MoreBillie Eilish, the 17-year-old pop phenom famous for hit songs “Ocean Eyes” and “Bellyache,” released a merch line to promote her upcoming album, “When We All Fall Asleep, Where Do We Go.” The limited-edition collection incorporated streetwear styles and kitschy designs that made for a mega-cool finished product…
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Go Promo, West Fargo, N.D., and Green Street Promotions, Hope, N.D., announced that they have merged operations and will continue to operate under their own names. According to the West Fargo Pioneer, the two owners, Casey Glandt (Go Promo) and Casey McCullough (Green Street Promotions) made the decision in order to give themselves better buying…
Read MoreViral marketing has been a major aspect of advertising since internet usage became widespread. Movies and TV shows have been sneaking things onto websites and social media platforms hinting at new releases, often using a product or message that fans aren’t even aware exists yet. This is the case for the first promo items we’ve…
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