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Archives: Articles

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From SEO to GEO – How Search Is Changing for the Print Industry

Search behavior has become significantly more sophisticated. Users now expect context-aware results. For the print industry, this evolution brings both challenges and opportunities.

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STAHLS’ Promotes Martin Borley to CEO of the EMEA Region

Borley has more than 35 years of experience with the global apparel decoration solutions provider and its affiliated/owned companies.

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7 Tips for Using Direct-to-Object Printing To Decorate Candle Holders

One of the appeals of candle holders, beyond the purely practical, is their potential to facilitate decorative flair. They’re essentially a blank canvas, and with the right knowledge and tools, you can transform them into so much more than a vessel. Let’s take a look at how.

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Consumer Research: Gender

Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.

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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.

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Trump Announces Trade Deal With Vietnam

The pact, which reportedly hasn’t been finalized yet, would place a 20% tariff on imports from Vietnam.

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Where To Aim When You Can’t Spend a Dime

How do you set meaningful goals for FY26 when there’s no money to spend? You aim where dollars don’t matter: your people, your processes, your purpose.

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HALO Releases Annual ESG Report

The Counselor Top 40 distributor said it’s on track to meet near-term emissions reduction targets.

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Keep US Posted Urges Incoming Postmaster General David Steiner To Pause July Postage Rate Hike Taking Effect the Day Before He Begins

Keep US Posted sent an open letter urging incoming Postmaster General David Steiner to assess outgoing Postmaster General Louis DeJoy’s failed “Delivering for America” plan. DeJoy resigned this spring, but not before moving forward with a massive postage increase set to take effect the day before Steiner starts, July 14.

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How To Find the Right Prospects With Direct Mail

In today’s data-rich marketing environment, audience targeting has become more precise and more powerful. One of the most effective methods? List profiling.

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