If there’s one trend report we loyally follow, it’s the Pantone Color Institute color predictions. Last year, it predicted pastel shades and bright yellow and red hues would dominate the fashion world, and it was right on the money. This year, the color experts unveiled the trend predictions for New York Fashion Week and London Fashion Week…
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Travis Scott Used a Genius Merchandise Plan to Conquer Billboard Charts
Nicki Minaj has been making enemies left and right recently. It seems she upset Cardi B so much that she threw a shoe at her, but that’s not the story that has our attention this week. According to GQ, Nicki Minaj has been targeting Travis Scott’s album sales in her latest Twitter rant.
Read MoreOne Direction’s Merch Store Finally Shut Down and I Can’t Believe I’m Saying This But There’s a Real Lesson Here
Last week, One Direction’s online merchandise store shut down. That might not seem like a huge deal, but there’s actually one legitimately fascinating aspect to it, especially for promo professionals. Stick with me here…
Read MoreHow a Bacon Brand Scored a Huge Marketing Win After Supreme ‘Borrowed’ Its Logo for Hats
For a recent Supreme apparel drop, the company unveiled Horizon five-panel hats with its own take on the logo of Farmland, a bacon company—font and graphic included. But instead of taking the company to court, Farmland took the high road and went into full-on hilarity mode for a huge marketing win…
Read MoreHospitality Mints Acquired by Food Manufacturer
Hospitality Mints, Boone, N.C., announced that it has been acquired by Mount Franklin Foods LLC, the El Paso, Texas-based parent company of Sunrise Confections, Azar Nut Company and Mount Franklin Nutritionals. The acquisition is effective immediately, and Hospitality Mints’ production will stay in its North Carolina location. “As part of our continued effort to strategically…
Read MoreXbox Is Giving Away Branded, Grease-Proof Controllers
For anyone who’s played the popular online video game PlayerUnknown’s Battlegrounds, otherwise known as PUBG, you’re likely familiar with the phrase “Winner Winner Chicken Dinner.” The catchy rhyme displays every time you win in the game. Eating an entire chicken dinner while you’re playing, though, seems impractical and messy, to say the least. Xbox Australia…
Read MoreNot Yet, Cleveland: Bud Light Rules Browns Tie Not Enough to Open Promotional Beer Fridges
Despite a valiant effort, the Cleveland Browns could not conquer the Pittsburgh Steelers, with a blocked field goal in overtime sealing a 21-21 tie. In going from supporting a team with a losing streak to one with a winless stretch, many fans had hope Bud Light would unlock the victory fridges it had placed in and around Cleveland watering holes, but the beer company made it clear fans would have to wait for an actual win…
Read MoreAd Bands Parent Company Wins Unfair Competition Case Against Overseas Companies
The U.S. Commerce Department announced that it has made a preliminary ruling that imports of rubber bands from Asian markets like China and Thailand amount to dumping. This ruling stemmed from a petition filed this year by Alliance Rubber Co., Hot Springs, Ark., the parent company of Ad Bands Plus and the largest rubber band…
Read MoreStarbucks’ New Fall Drinkware Collection: Floral Prints Aren’t Just for Apparel Anymore
When we heard creative agency ban.do was collaborating with Starbucks for yet another collection of drinkware and other merchandise, we were expecting autumn leaf designs or maybe even some quirky Halloween-themed items. So we were surprised to see floral prints highlighting the collection, and even more surprised at how well the designs work…
Read MoreDodgers Will Give Away Digital Bobblehead in Extremely California Crypto Promotion
On Friday, the Los Angeles Dodgers announced that Sept. 21’s game will find their first 40,000 supporters receiving a digital bobblehead—as in, not a real, physical one—in a promotion the team is calling the “first crypto giveaway in sports history.”…
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