Articles
We started the Promo Marketing Podcast this year, and Sean and I have had a great time speaking with people from just about every facet of the promotional products industry. We’ve learned a lot (including how to actually make a podcast, proper mic placement and tasteful soundboard usage), and we hope you have too. It’s…
Read MoreThe organizers behind the Orange Bowl decided to add personalized novelty to the Dec. 29 College Football Playoff matchup, as each student-athlete appearing on a roster for the game will receive a bobblehead crafted in his likeness…
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Unfortunately, we do not have the ability to control time (yet). Until then, the best way to succeed in the face of unwelcome variables is to be prepared for anything, or at least as much as you can. Stephen Willworth, vice president of new…
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People love a good bargain. Debbie Davis, account manager for My Corporate Expressions, Houston, remembers one promotion in the form of a stadium giveaway that gave people an opportunity to save some money at a local store. It’s a great combination of team spirit,…
Read MoreIt’s always fun to flex our creative muscles a bit more than usual. In the promotional products industry, that opportunity arises when clients come to you with a need, but not a fully fleshed-out solution. Whether that creativity means finding the right product, designing an eye-catching imprint or thinking up an effective marketing plan, there’s…
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For college football fans, it’s the most wonderful time of the year: bowl game season. (Unless you’re a fan of one of those teams that didn’t make the playoff.) For the players, it’s an even more wonderful time of the year, because they get some seriously awesome bowl game swag as part of the now-traditional…
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This week, a new affiliate program is bringing an alternate revenue opportunity for promotional product distributors. ImpactMDS is a low-cost buying group and serves both sides of the industry by helping suppliers to increase their business while also providing distributors with end-quantity pricing (EQP), even if their order falls short of the required amount. The…
Read MoreUgly sweaters have become the fashion equivalent of the Kardashians—we know we should look away, but something causes us to become fixated on them. Ugly sweaters seem to symbolize permanence, as it does not appear they will ever become a worn-out topic. As end-users become even merrier and brighter as December unfolds, Microsoft is spreading…
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The end of the year is a time for retrospectives. We look back on the year and think about our accomplishments, the highlights, maybe some things that didn’t quite work out but we can work on in 2019. In the television world, it’s when you usually get stuck with an episode that revisits clips from…
Read MoreWith a new year almost upon us, prognosticators are relying on whatever means they have at their disposal to predict how 2019 might unfold. Thanks to prodigious creativity that yielded successful merch campaigns for numerous food-centric businesses, we need no crystal ball or any other device to predict that the coming months will find such…
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