Brand awareness will never stop being a big deal, with companies going to great lengths to craft eye-catching and impression-retaining logos. Hello Velocity, a marketing agency based in New York City, has acknowledged that phenomenon of brands holding our attention spans, creating a typeface consisting solely of corporate logos, with many of the businesses that we have highlighted on our website receiving placement in the attractive font…
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Padres Recall Promotional Beach Hats After Bugs Found in Packaging
The San Diego Padres were forced to recall giveaway beach hats last weekend after the organization found grain beetles in some of the items’ packaging. According to the San Diego Union Tribune, fans at Petco Park received a voucher to get a replacement (and hopefully bug-free) beach hat mailed to their home. The team unfortunately already handed the items out before realizing the mistake, but ushers came around in the third inning with plastic bags to collect them…
Read MoreGeiger Sets Industry Yoga Record, Issues Humanitarian Challenge
Geiger, Lewiston, Maine, has set an industry record with the largest number of people participating in a single yoga session. Looking to make an impact throughout the company and beyond, Geiger kicked off the 2019 business planning season with every employee participating in motivational workshops and nearly 100 employees participating in a single yoga session.…
Read MoreHeritage Sportswear Releases Mid-Year Fleece Catalog
Heritage Sportswear, Hebron, Ohio, released its 2018 Fleece Collection – Mid-Year Arrivals, a digital flip book designed to allow decorators to add their logo to the cover and start selling. “We’re giving customers fresh, new fleece this Fall in an easy-to-share flipbook,” said Jim Dunne, vice president of sales for Heritage Sportswear. Heritage partnered with…
Read MoreTesla Does It Again: $65 Branded Phone Charger Sells Out
Here at Promo Marketing, certain topics seem destined to remain forever on our radar as sources of writing inspiration. Browse our website and you’ll see that the business dealings of Elon Musk resonate among us, with the eccentric billionaire again hitting our news cycle. No, not over his most recent controversy (Google it), but over…
Read MoreJake Paul’s New Merchandise Line Is a Lesson in Artificial Exclusivity and Opportunism
Jake Paul is a colossal annoyance who has managed to monetize disturbing his neighbors, subpar hip-hop production, jump-cut YouTube videos, and allowing his friends to crash in his mansion in exchange for being the subject of “pranks” that millions of YouTube viewers absorb like a sponge. And it’s really working for him. After a weird…
Read MoreThe Image Group Acquires Thomas Marketing
Jon Levine, Jim Nathanson and Jay Nathanson, owners of Toledo, Ohio-based The Image Group/Target Marketing, today reached an agreement to acquire Thomas Marketing of Richmond, Va., effective Sept. 1, 2018. “This acquisition is a great opportunity for our Mid-Atlantic region,” said Jon Levine, CEO of The Image Group. “By combining our unique strengths, buying power…
Read MorePrime Line Releases Gift Collection Catalog
Prime Line, Bridgeport, Conn., the hard goods division of alphabroder, Trevose, Pa., has released its 2018 Gift Collection catalog in both print and digital formats. The 136-page Gift Collection catalog features 74 new items from Prime Line and Jetline, Prime’s value line. Product information for the new items is available now on www.primeline.com. “This is…
Read MoreThe Kroger Co., America’s Second Largest Retailer, Will Eliminate Single-Use Plastic Bags
The Kroger Co. issued a press release this month announcing its plan to eliminate single-use plastic bags by 2025 as part of its Zero Hunger | Zero Waste pledge. The company said it will transition to reusable bags. Kroger isn’t the only company choosing to go more eco-friendly. We’ve covered large companies like Starbucks and Dunkin’…
Read MoreThe Company Making Smartphone Accessories From Recycled and Plant-Based Materials
Eco-friendly options like recyclable straws, canvas tote bags and reusable water bottles have become increasingly popular in the promotional space thanks to society’s growing interest in environmental sustainability. At the same time, our dependence on electronics and technology has grown, too, and now those two lines have crossed. Since we’re all charging items like smartphones,…
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