Owing to its 2009 induction into the Madison Avenue Advertising Walk of Fame and acknowledgment by Forbes.com as one of the top-10 best-ever tourism marketing campaigns, we will always revere the “Virginia Is for Lovers” slogan that the commonwealth has called on since 1969. Such is our devotion to poetic license, too, that, thanks to…
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First-Class Travelers Steal a Ton of Branded Stuff, and Airlines Have Embraced It
There are plenty of freebies in air travel—snacks, earbuds, the occasional adult beverage on international flights. Airlines use plenty of branded gear, as well. Think of the blankets, pillows, napkins, etc. As you could imagine (or have even seen firsthand) the more upscale your aviation experience, the more upscale the items tend to be. For…
Read MoreUnited Airlines Draws Praise for LGBTQ+ Pride T-shirt
The T-shirt, designed by Carolina Caraballo, senior marketing designer for United, features a group of airplanes followed by rainbow streaks across a blue background. Above this is the slogan “Let your true colors fly,” as well as United’s logo. The shirt sold out quickly online, showing that fans of United and LGBTQ+ Pride alike not only loved the design, but approved of its message as well…
Read More2018 Top 50 Distributors: Stats, Trends and Analysis
It was a good year for promotional products distributors. According to our data, the Top 50 totaled $5.033 billion in promotional products sales in 2017, up more than $500 million from our previous list’s $4.476 billion tally. Of the 44 distributors on this year’s list that also appeared on last year’s edition, 37 saw increased promotional products revenue from 2016 to 2017…
Read MoreActivists Give Out Thousands of Pro-Dreamers Promo Items to Congressional Baseball Game
A group of activists used promotional products typically used for team spirit to protest when they showed up to the Congressional Baseball Game on Thursday with T-shirts, can coolers and foam fingers. The items weren’t to cheer on the players, mind you. They were to remind the players (members of Congress) about legislation protecting “Dreamers”—undocumented…
Read MoreWant to Do B2B Marketing Better? Try Getting Personal
In this environment, it’s hard enough to fight for elbow room, let alone to come up for air every once in a while. To do so is a crucial element to marketing successfully, as it allows one to survey not only the competition, but one’s own methods as well…
Read MoreWhat Are the Most Effective B2B Social Media Channels?
Nobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey…
Read MoreSupreme Court Reverses Previous Stance, Votes In Favor of New Online Sales Tax Legislation
The Supreme Court surprised the e-commerce world by ruling that states can require retailers to collect sales tax from online shoppers even in places where the business has no physical presence. This is a reversal of a previous Supreme Court decision set in 1992, which said that the Constitution doesn’t allow states to require businesses…
Read MoreWhy Mexico’s World Cup Captain Isn’t Allowed Near Any American Promotional Products or Materials During Event
Though he’s captaining the Mexican national soccer team at the World Cup, Rafael Márquez isn’t warming up in the same apparel or drinking from the same branded drinkware as the rest of his El Tri teammates. It’s not because he gets some special captain privileges. Quite the opposite, actually. It’s because Márquez is currently on…
Read MoreCould Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So
We’ve been following Under Armour’s fall from grace for some time now. The company’s failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…
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