Articles
When we heard creative agency ban.do was collaborating with Starbucks for yet another collection of drinkware and other merchandise, we were expecting autumn leaf designs or maybe even some quirky Halloween-themed items. So we were surprised to see floral prints highlighting the collection, and even more surprised at how well the designs work…
Read MoreOn Friday, the Los Angeles Dodgers announced that Sept. 21’s game will find their first 40,000 supporters receiving a digital bobblehead—as in, not a real, physical one—in a promotion the team is calling the “first crypto giveaway in sports history.”…
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Tri-Mountain, Irwindale, Calif., last week released its new 2019 catalog, featuring 21 new styles, including 11 new outerwear styles. Dubbed “The Year of Outerwear,” it is a year of growth and expansion for popular collections of snag-resistant items and layer-knit styles. The Lilac Bloom Women’s Collection introduced six women’s fashions. Also published alongside Tri-Mountain’s 300-page…
Read MoreKaepernick, who commenced his advocacy endeavors in 2016 by kneeling during the playing of the national anthem, has played hero to many and villain to others. Now, a small Missouri college is expressing its dissatisfaction over Kaepernick’s new Nike commercial by planning “to remove all athletic uniforms purchased from Nike or that contain the Nike emblem.”…
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The United States Postal Service announced that it is “contemplating amendment” of its mailing standards for domestic mail, changing the standards for letter-size and flat-size pieces. According to the release in the USPS Federal Register, the change would limit all mail that is shipped as Marketing…
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Proforma’s “The Steps” 2018 Convention and Family Reunion concluded with another stellar year of attendance, attracting more than 800 industry professionals to the MGM Grand in Las Vegas. This four-day event was a gathering of top print, promotional and marketing professionals, who were challenged to “Step Up” to the next level of success by learning…
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With every new technological development, people find a way to hack or steal information. That could come in the form of identity theft, stealing documents or worse. Google started using a Titan Security Key USB device to try to stop their employees’ information from being hacked. And it worked so well that the company started…
Read MoreIn promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
Read MoreIt’s almost impossible to forget Bud Light’s “Dilly Dilly” marketing campaign, as it was part of just about every commercial break during last year’s NFL season. You couldn’t go to a sports bar or tailgate without hearing at least one person yell it before clinking drinks with another person. Following the Philadelphia Eagles’ Super Bowl…
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Sock Club, the sock designer and manufacturer based in Austin, Texas, is partnering up with Delivering Good, a New York City-based nonprofit specializing in distributing new product donations from hundreds of companies in the fashion, home and children’s industries. This partnership is designed to be an ongoing relationship between the two companies. Sock Club has…
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