For the third consecutive year, MGM Resorts International’s loyalty program, M life Rewards, received the Freddie Award for “Best Promotion” for Holiday Gift Shoppe…
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Articles
The Past, Present and Future of Wearable Tech Promotions
As fun as it is to think about what we’re wearing in the future (we’re still holding out for rocket shoes), let’s focus on what we have right now, in 2018. For help, we talked to Christopher Duffy, director of marketing for Ariel Premium Supply, St. Louis, about what end-users and buyers are looking for in their wearable tech promotions…
Read MoreCimpress Third-Quarter Results: Big Revenue Gains for Vistaprint, National Pen Co.
Cimpress, Venlo, Netherlands, announced financial growth for two of its brands—Vistaprint and National Pen Co.—in the third quarter of 2018. Vistaprint’s revenue grew 10.8 percent, reaching $357.6 million. National Pen’s revenue grew an eye-catching 38.6 percent, hitting $81.5 million, according to the Motley Fool. In December, National Pen announced that it planned to create 250…
Read MoreThese Are the Weirdest Star Wars Promotional Products of All Time
Whether you’re a Star Wars fan, merch collector, film enthusiast or promotional products professional, it’s likely you’ll find something about this compilation funny, or at the very least, disturbing. So, without further ado, we present the officially curated, 100 percent unbiased, unranked list of the weirdest Star Wars promotional products of all time…
Read MoreLego Latest Major Corporation to Join Sustainable Packaging Pledge
Debuting in 1940 and 1949, respectively, McDonald’s and Lego have essentially come of age together, with countless memories complementing the billions in sales that each generates annually. Though it experienced a sizable setback last year, the latter has built an amazing legacy through its product lines and is looking to acquire more clout for its…
Read MoreAmerican Apparel to Open First Store Since Bankruptcy and Gildan Purchase
For a company that once ran 280 stores and five factories while selling more than $600 million worth of apparel, this could be a step in the right direction as it attempts to rise from the ashes of Charney and bankruptcy. For Gildan, this will be an opportunity for the brand to see if its investment will pay off…
Read MoreTwitter Advises All 330 Million Users to Change Passwords After Data Glitch
Twitter is urging its users, all 330-some million of them, to change their passwords immediately after a glitch caused the passwords to be stored in readable format in the company’s internal computer system, rather than an encrypted version. The social media giant was quick to follow that it has resolved the problem, and it has…
Read MoreCelebrate May the 4th With Some of Our Favorite Star Wars Promotional Marketing Stories
It’s May the 4th, aka Star Wars Day! This morning, Promo Marketing’s resident nerds celebrated by sharing our favorite Star Wars moments and talking for way, way too long about Star Wars names. We also rounded up some of the Star Wars stories we covered recently. If you’re feeling festive, take a look…
Read MoreQCA and ZOOMcatalog Announce Strategic ‘Brand Safety’ Partnership
Quality Certification Alliance (QCA), Chicago, and ZOOMcatalog have partnered to help industry distributors easily search catalogs from suppliers with verified responsible sourcing best practices. ZOOMcatalog has created a page that allows distributors to refine their search results to only show catalogs from those suppliers that currently hold QCA accreditation. As a bonus, distributors will be…
Read MoreHouston Official Under Fire for Using Hurricane-Relief Donations as Promotional T-shirts
A church in Harris County, the seat of which is Houston, received at least 10 boxes of dri-fit shirts as a donation intended for victims of Hurricane Harvey. Instead of relieving folks whose lives had been devastated by the storm, the boxes sat unused for months. Enter Christopher Diaz, Constable of Harris County Precinct 2…
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