Articles
Hanesbrands Inc., Winston-Salem, N.C., announced first-quarter 2018 results that exceeded company guidance for net sales, organic sales and EPS. For the quarter ended March 31, 2018, the company reported net sales growth of 7 percent to $1.47 billion versus a guidance range of $1.42 billion to $1.44 billion. GAAP diluted earnings per share for continuing…
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Though a few teams, including Promo Marketing’s hometown heroes, the Philadelphia Flyers, put together a few feel-good narratives this past season, the Tampa Bay Lightning and Boston Bruins hogged the headlines among the National Hockey League’s Eastern Conference squads. Finishing with the top marks in the 16-club alignment, the heavyweights are contesting a compelling second-round…
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EnvyPak recently announced a clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. The company received a ruling from the U.S. Postal Service specific to this new clear envelope, which utilizes EnvyPak’s proprietary manufacturing technology…
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Whatever your opinion may be on corporate support/appropriation of minority groups and their celebrations, it can’t be denied that any effort to acknowledge and celebrate the LGBTQ community has the potential to make a positive impact. If Disney follows up on its Mickey Mouse ears with some films featuring LGBTQ characters, it will show that the rainbow ears mean something more than profit…
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When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
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Nicole Loftus, founder and former CEO of Zorch International Inc., Chicago, filed a lawsuit against her former company over its sale to Satori Capital in February. According to court documents, Loftus filed multiple other lawsuits during the initial acquisition process over…
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While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…
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Hit Promotional Products is the latest promotional products company to fall victim to a malware virus that scammers seem to be sending to companies in the industry. A little more than a week ago, industry sources reported that Hub Promotional Group and High Caliber Line were hit by the attack. “The Malware virus hit High…
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If you have gone some time without coming across a feel-good tale, perhaps the following account will end your hiatus. Thanks to an alteration in New York State’s business laws, 11,000 counterfeit jackets seized in 2016 are going to local charities, with special needs workers tasked with covering and camouflaging bogus logos and labels. Initial…
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Shockingly, 75 percent of buyers said that sales representatives do not demonstrate knowledge of their industry structure, while 74 percent believed that salespeople don’t demonstrate basic financial literacy. These statistics are very clear: B2B salespeople have to do a lot more work to stay informed, or else buyers will look elsewhere…
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