After a 10-month court case and two-week trial, a federal court in New York unanimously ruled in favor of ETS Express, which had been sued by Can’t Live Without It LLC, doing business as S’Well Bottle, for trademark infringement. The jury decided on March 29 that ETS Express is not liable on all counts, citing…
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Royal Apparel Celebrates Earth Day 2018 With Release of New Sustainability Video’Together’
Royal Apparel, Hauppage, N.Y., is releasing its latest video dedicated to its full collection of Earth-Friendly apparel. The spirit of the video is to capture inclusivity—that we need to work together with the environment to protect it and build a better future. The collection features products of organic cotton, which use no pesticides; rPET recycled…
Read MoreHanesBrands Inc. Earns 11th United Way Campaign Excellence Honor, Raises $1.97M to Be Donated in 2018
Hanesbrands Inc., Winston-Salem, N.C., announced today that the company and its employees have pledged $1.97 million this year to the United Way of Forsyth County (UWFC) and surrounding communities, earning the United Way’s 11th campaign excellence award. The United Way of North Carolina awarded Hanes with its Spirit of North Carolina Award for campaign excellence,…
Read MoreWhat to Do When Weather Isn’t on Your Business’ Side
There are some things we just can’t plan for or change. The weather is one of those things. No matter how well we try to control everything, there are always unavoidable roadblocks that we have to overcome. Jean Moore, account executive for BrandAlliance,…
Read MoreMultiple Buyers Are Filing Federal Suits Against Promotional Products Companies Charged in Price Fixing Scheme
In August, the owner and CEO of Custom Wristbands, a promotional wristband company, pleaded guilty in a price fixing scheme with other promotional products companies. That news came just a few weeks after Houston-based Zaappaaz Inc.,…
Read MoreWe Re-Ranked NHL.com’s Top 10 Giveaways List Because They Got It Way Wrong
Apparently, the folks at NHL.com have been reading Promo Marketing. How else would they have decided to come up with a ranking of the top 10 promotional product giveaways for the 2017-2018 season? While we’re incredibly humbled to have received such an honor (or at least to bestow it upon ourselves), we thought we’d do the NHL a favor by contributing our own take to their ranking, one that will be equal parts unbiased and objective…
Read MoreHow to Achieve a Long-Lasting Promotion
We always hear promotional products professionals talk about “staying power” and long-lasting promotions. There’s a good reason for that. When end-users hold onto a product for a long time, that means extended brand visibility for clients. Isn’t that the goal of every promotional…
Read MoreDoes the National Civil Rights Museum’s MLK Jr. Merchandise Go Too Far?
The National Civil Rights Museum in Memphis is commemorating the 50th anniversary of Dr. Martin Luther King Jr.’s death this week with a wide selection of promotional merchandise, including some that take a somewhat literal approach to commemorating the civil rights leader’s death in 1968. Among the usual gift shop items like T-shirts, drinkware and…
Read MoreStarbucks, Other California Coffee Companies May Have to Put Cancer Warnings on Cups, Packaging After Lawsuit Loss
A Los Angeles judge has ruled against Starbucks and other big-name coffee sellers in a lawsuit filed back in 2010 by a not-for-profit group alleging that the companies were required to warn consumers about carcinogenic chemicals in their products…
Read MoreBlunt U.S. District Court Verdict to Increase Marijuana T-shirt Case Costs to Almost $1 Million
Receiving a college education can place someone in quite a pricey predicament, but attending a school and not truly learning what it means to stand up for one’s beliefs can end up being a much costlier matter. Iowa State University products Paul Gerlich and Erin Furleigh did not need any prodding to prove the latter,…
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