Beacon Promotions, New Ulm, Minn., has added a new customer care representative. Mandi Smith joined the Customer Care Team at Beacon in the fall of 2017. Smith worked as a graphic designer and retail associate at a business product company before coming to Beacon. She will be handling the states of Delaware, Maryland, Michigan, Ohio,…
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A Look at the Leftover Jaguars, Vikings Championship Gear (And Where It Could End Up)
The Super Bowl LII stage is set, with the Philadelphia Eagles (editor’s note: Yay) facing off against the New England Patriots (editor’s note: Boo). Although the NFL led some to believe that the fix was in after publishing promotional material advertising a Pats-Vikings Super Bowl, last night’s result proved that it was (probably) just a…
Read MoreDallas Cowboys Legend Darren Woodson Tackling Bogus Merch Through CounterFind Business
Owing to the rivalry between the Super Bowl-bound Eagles and the Dallas Cowboys, folks here in Philadelphia find it nearly impossible to commend individuals who have any affiliation with the Texas-situated franchise. (I know people who thought having Hall of Fame quarterback Troy Aikman, who spent his entire career with the Cowboys, as one of…
Read MoreVice Is Under Fire for Its Branded Women’s March Gear
These allegations and investigations point to a problematic culture at Vice, in which female employees feel silenced and mistreated. Though the company is claiming to be taking steps toward changing its culture and image, its use of branded products at Women’s March events is being seen by many as tone-deaf and highly ironic…
Read MoreUniversity of Alabama Threatens Clay Travis Over T-shirt, Receives Trademark Law Lesson
The University of Alabama is threatening to sue former Fox Sports personality Clay Travis after his website, Outkick the Coverage, started selling a T-shirt referencing Alabama quarterback Tua Tagovailoa. The shirt, which says “Aloha B*tches,” was also used by Travis to commemorate Hawaiian quarterback Marcus Mariota. Following Alabama’s (and Tagovailoa’s) appearance in the national title…
Read MoreTrump Blusters on NAFTA Termination, But Experts Say Renegotiation On Course
On Wednesday, amidst discussions regarding NAFTA, President Trump hinted that scrapping the deal altogether would create the “best deal,” according to Reuters. “We’re renegotiating…
Read MoreGrossman Marketing Group Acquires Logos In Print
Grossman Marketing Group, Somerville, Mass., a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations and client base in the Northeast. The acquisition of Logos in Print comes…
Read MoreHow One Apparel Company Turns Micro-Moments Into T-shirt Gold
Aside from the New England Patriots’ 35-14 throttling of the Tennessee Titans, last weekend’s slate of National Football League (NFL) playoff matchups yielded amazing tilts, with the Jacksonville Jaguars, Minnesota Vikings and Philadelphia Eagles winning their games in thrilling fashions. Priding itself on preserving “the best moments in sports with fun, clever T-shirts,” BreakingT scored…
Read MoreAdidas Collaboration Showcases Potential of a Useful, Creative Promotion
Even though sneakers aren’t big in the promotional apparel industry, the important thing here is the lesson this Adidas collaboration holds for the promotional products industry: that products can both look good and do something useful…
Read MoreA Lesson in Logo Design From Starbucks’ Iconic Siren
The designers’ first move was to break the Siren out of the bonds of the circle that had enclosed her image ever since the company’s beginning in 1971. Once she was free, they went with symmetry in an attempt to adhere to the well-documented association between human notions of beauty and perfectly symmetrical features. While the design looked good, something wasn’t quite right about it…
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