Smart Apparel Takes One Step Closer to Mainstream

Sensors embedded in the fabric are able to read biological factors that provide insight into sleeping patterns, hydration and stress level. These sensors are connected to other smart IoT devices, such as phones, in order that users will be able to keep track of their health and physical activity…

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YETI Sues Walmart Again, Proving It Is Not Messing Around

If you thought the trend of YETI Coolers suing other companies was over, buckle up, because we’ve got a real clash of the retail titans here. We’re talking two litigious household names duking it out in the court of, well, law. Remember when YETI sued Walmart for selling beverage insulators that were too similar to…

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Blue Generation Hires Regional Sales Rep

Blue Generation, Long Island City, N.Y., has hired Pete Rosica as its sales representative for New Jersey, Pennsylvania and Delaware. “Pete is a proven sales professional and brings years of industry experience to lead the sales efforts in his territory,” said Eric Rubin, president of Blue Generation. Blue Generation is a Promo Marketing Top 50…

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Are These Gaming Controller T-shirts the Next Big Thing?

We’ve been seeing a lot of headlines pop up about smart apparel recently. With the concept being so new, it’s hard to say which direction the tech will go in, but it looks like video games might be one option. According to BGR, Japanese smart clothing startup Xenoma created…

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The 2018 Promotional Apparel Preview

Sometimes, style trends can be baffling. One day, some icon or celebrity dons a strange or trend-defying outfit, and the next day everybody and their mother’s got to have it. While it’s true that styles come and go, this doesn’t mean that many trends are built to last. For 2018, we look to the styles…

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American Airlines Finally Has Its New Uniforms Supplier

Could it be the American Airlines uniforms scandal is finally coming to an end? If so, we must admit, we won’t miss seeing the phrase “hives and rashes” in the news. According to CNN Money, the airline announced yesterday that 51,000 airline workers will receive new uniforms in…

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Debco Appoints the Abednego Agency to British Columbia, Washington

  Debco, Concord, Ontario, announced the appointment of Kevin Hill’s Abednego Agency as the company’s official representation for the province of British Columbia and Washington State, effective immediately. “I am very honored and excited to be joining the Debco team,” Hill said. “I can honestly say, I have never…

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Target’s New Brand the Latest in Private Label Apparel Push

The launch of Universal Thread comes as large brands like Amazon have been strengthening their own private label apparel lines. While Target has long been known for its affordable apparel and lifestyle lines, it has been launching new brands over the past few years in order to respond to growing consumer demand…

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