We’re starting to think the NFL has a geography problem. Back in 2013, it was a Carolina Panthers shirt with the wrong Carolina on it. In June, it was a Washington Redskins novelty license plate featuring Washington State (they play in Washington, D.C.). And now, it’s a Denver Broncos blanket with Salt Lake City’s skyline, obviously…
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A Lesson in Rebranding From Chobani’s Bold, Classic New Design
Seeing that the field was crowded with similar white plastic packaging decorated with hyper-realistic photographs of fruit, Chobani looked to the past for inspiration. For the design, Chobani went with off-white for the packaging, using a rounded, old-style typeface with heavy lettering…
Read MoreThese Are the Most Popular Apparel Brands of 2017
With the year winding down, we can take a look back at all the brands and trends that made their mark on 2017. Millennial pink aside, logo T-shirts, vintage sweatshirts and embroidered jeans were the most-coveted trends of 2017. Also, apparently, “woke fashion” saw an increase in searches by 105 percent, according to Refinery29. [caption…
Read MoreUrban Golf Apparel Is a Thing Now
Perhaps as a result of athleisure’s dominance in the streetwear game, golf apparel is the latest sport to get an urban-inspired collection. According to Golf Digest, Adidas is launching adicross, a new collection of golf apparel that can go from the tee to the street. The line will be available Dec. 1 at select retailers…
Read MoreUgly Christmas Sweaters Are Taking Over
With the countdown to Christmas coming in at 27 days, consumers are immersing themselves in what for many of them has become the holy grail of annual…
Read MoreEveryone Hates Formula 1 Racing’s New Logo (But Here’s What We Can Learn From It)
Formula One, the international single-seat auto-racing series, unveiled its new logo yesterday, and everyone hates it. But, as they say, one man’s logo debacle is another man’s design lessons (or something), so let’s take a look at what went wrong and what promotional products distributors and marketing consultants can learn from it…
Read MoreHanes’ National Sock Drive Celebrates #GivingTuesday by Donating 225K Pairs of Socks to Help the Homeless
In honor of #GivingTuesday (Nov. 28), Hanes, Winston-Salem, N.C., is providing some comfort to those without the comforts of home during the holiday season. The company has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive. Since the program began…
Read MoreWe Ranked 14 NFL Teams by the Promo Items They Sent One ‘Free Agent’ Fan
One NFL fan decided enough was enough. Tired of having no home team to support, 23-year-old Reddit user The_Champ_Is_Here_14 decided to send all 32 NFL teams a letter announcing his eligibility as a free agent. The goal? To see which team would respond with the most compelling offer…
Read MoreNew Era Hits Grand Slam Through PROLIGHT 59FIFTY Caps
We have been without baseball for 26 days, and while fans of the Houston Astros are still celebrating their heroes’ seven-game World Series triumph over the Los Angeles Dodgers,…
Read MoreEMT Announces New Owner
EMT, Indianapolis, has announced that former director of operations Phil Saks has finalized purchase of the company from the estate of the company’s founder, Steve Weinstein. Saks had served as EMT’s director of operations for 16 years, before being named CEO in 2014. Weinstein passed away in May. “I’m excited to finalize this deal, just…
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