The Olympics Are Giving Out Plush Toys Instead of Medals After Events

It’s hard to imagine the feeling of being an Olympic athlete, let alone finding yourself on the podium after a lifetime of dedication to your sport. You know your family and friends are watching, tearing up thinking about how tirelessly you worked to achieve this monumental achievement. Your country’s national anthem plays, you radiate with…

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BIC Graphic’s New CEO Is An Industry Outsider, Which Makes Him a Smart Choice

BIC Graphic North America, Clearwater, Fla., announced yesterday that it has appointed David A. Klatt Jr. as CEO, effective immediately. Klatt is somewhat of an outsider to the promotional products industry, most recently serving as the CEO of AAMP Global, a Clearwater-based manufacturer of aftermarket automotive parts and original equipment manufacturer technology. Not completely foreign…

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Detroit Pistons Use Promotional Seat Covers to Make Money Off Empty Arena

Anyone familiar with the National Basketball Association will know that the Detroit Pistons have enjoyed two periods of admirable consistency—the 1986 through 1990 campaigns when they averaged 57 wins and won a pair of league titles and the 2002 through 2008 journeys where they advanced to the conference finals each year and pocketed a third…

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Florida Man Says His Apple AirPods Exploded Mid-Workout

Shopping for good headphones can be tough, and often filled with audiophile jargon that the common music listener doesn’t fully understand. Do you want active noise canceling? Does it hit the highs you want? Does the driver provide enough bass? Does it explode in your ears? That last one is especially important, and you’d think…

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Jason Kelce’s Colorful Speech and Costume Prompted Merchandise Immediately

It’s really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We’ve written before about “micro-moments,” or these tiny happenings that become memes and mainstays of the cultural…

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Chile Picking On Packaging In Battle Against Obesity

Imagine, as an American consumer well-versed in the guile that companies call on to market their wares, heading to a supermarket to satisfy a serious cereal craving and not, for example, seeing Toucan Sam beckoning patrons to buy Froot Loops or Dig’em Frog compelling them to select Honey Smacks. Would their absence, or that of…

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McDonald’s Is Giving Away a $10K Ring That Looks Like a Big Mac

Did you see the $10K Big Mac ring McDonald’s is giving away? Either the fast food chain has severely upped its Happy Meal prize game, or something is afoot. Unfortunately, your kids won’t be getting incredibly valuable jewelry with their chicken nuggets anytime soon, but McDonald’s is celebrating the launch of two new Big Mac…

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