Articles
Kinder is under scrutiny after critics said its Surprise Eggs feature sexist packaging and toys. According to Metro UK, folks are upset that the company has seemingly assigned gender-spacific packaging by using pink and blue coloring, and have used that to decide which toys go in which items. The blue packaging is filled with Hot…
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Celebrity endorsements are great. Having a well-known and respected face attached to a product (literally speaking, if they’re on the packaging) is a surefire way to attract customers and earn consumer trust without them even having to use the product first. It is, generally speaking, a rule of thumb to let said celebrity know their…
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InkSoft, Tempe, Ariz., added a feature that allows users to create multiple customizable and pre-decorated products for their online stores at one time in a few short steps. The newly released Bulk Product Upload feature does away with having to upload products one-by-one, helping to build a product selection faster. Users can download the Bulk…
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Many companies captivate consumers by regularly adding promotional components to their offerings, with McDonald’s Happy Meals and cereal manufacturers’ box inserts particularly resonating with yours truly. (Does anyone else…
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Marvel canceled a proposed partnership with defense contractor Northrop Grumman after getting an angry reaction from fans. The partnership, which was planned to coincide with New York Comic Con last weekend, was to include a digital and print comic depicting Northrop Grumman as an affiliate of Tony Stark (Iron Man, in case he managed to…
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The practice of kneeling during the national anthem before NFL games has been polarizing to say the least. But, regardless of where someone stands on the issue, it’s impossible to ignore that it’s become a focal point of American society lately. And, because of that, there’s always the possibility of monetization. And that’s just what…
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Charleston has long enjoyed consideration as a prominent commerce location, with Promo Marketing solidifying that estimation just this week through a Power Meeting stop in South Carolina’s oldest and largest city. Its eponymous port plays a huge role in helping end-users to believe in Southern hospitality, but it also allows lawmakers to take to task…
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Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced that Mark & Nick Chipchase of MAC Marketing have joined the company to represent the Mid-Atlantic territory. They will be directly responsible for leading and executing incoming projects for the entire Mid-Atlantic territory including Maryland, Virginia, West Virginia, North Carolina, South Carolina and Washington, D.C. “We are extremely…
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We’ve spent a lot of energy in the past ranting about attempts to trademark stripes. Maybe Adidas finally got the hint, since Law 360 is reporting that the company reached a settlement to end its trademark lawsuit against Juicy Couture over its “three-stripe” trademark. Adidas filed a…
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Last week, Taco Bell made its merchandise debut, and it became a viral sensation. But, this week, it’s all about Pizza Hut. According to Engadget, the pizza delivery chain unveiled a new apparel item hot out the oven: the Pizza Hut parka. The parka is made out of the insulating material used for lining its…
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