Microsoft is collaborating with electronic music duo The Chainsmokers to create a one-of-a-kind Xbox One S with a special light-up chassis for a giveaway event. The console’s light-up design is intended to mimic the way a DJ manipulates light and sound.
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Let’s Talk About Those New iPhones
Yesterday was the big day for fans of Apple products. Tim Cook taking to the stage at the Steve Jobs Theater and saying, “One More Thing” is to techies what Bruce Springsteen hinting that he’s about to play “Born to Run” after an already 2-hour long set is to everyone from New Jersey. Yesterday, Apple…
Read MoreHow The New Yorker Struck Gold With a Canvas Tote Bag Promo
I gained my initial exposure to The New Yorker 17 years ago this month when, as a college senior, I joined classmates in submitting poetry to the publication as it marked its 75th anniversary. While none of us could eventually boast of being a celebrated bard within its pages, nobody had a sour grapes mentality,…
Read MoreNike Used Athlete Performance Data to Design Apparel and It Sure Is Something
Apparel brands are looking for more ways to stand out in a crowded market, and data has become the latest tool making an impact. Nike seems to be the most recent company looking to give big data a chance, and its new Advanced Apparel Exploration line is the result. According to dezeen, the Advanced Apparel…
Read MoreWill Nordstrom’s No-Inventory Clothing Store Change How People Buy Apparel?
It might seem strange that a clothing retailer would decide to open a new storefront without clothes, but that’s exactly what Nordstrom plans to do. According to USA Today, the company’s new store in Los Angeles will not be your typical clothing store. It will be significantly smaller than its typical department store, and it…
Read MoreKmart Attempts Bold, New Branding for Plus-Sized Clothing
It’s been the year of the plus-sized collection in the apparel world. More and more retailers are beginning to incorporate a variety of sizes into their new fall lines, and for the most…
Read MorePantone Predicts 12 Colors That Will Be Huge for Spring
Is there anything we love more in the promotional apparel world than a Pantone color announcement? Last year, Pantone announced its top colors for spring 2017 with Kale and Niagara topping the list, which both proved to be hot colors this year. For spring 2018, Pantone revealed a list of 12 color choices, and they…
Read More‘Tis the Season To Start Thinking of Holiday Promotions
When you’re young, the holiday season is nothing but relaxing and exciting. You had a few days off from school, your house was filled with the smell of delicious meals and you got to see family members you hadn’t seen in a while. It was fun. It was stress-free. It was short-lived. As we get…
Read MoreRO-EL and PXK Announce Strategic Partnership
Pixica announced that its full range of products will be distributed by RO-EL Solutions Inc. throughout North America. “RO-EL, as a company, share our core values, and therefore we are delighted about our partnership,” said Serge Birecki, managing director of Pixika. “RO-EL is known for their fast delivery and exceptional customer service—values that are shared…
Read MoreBangladesh Poised to Overtake China As Top Apparel Supplier to EU
The face of global apparel manufacturing is changing. As countries like China become more expensive for manufacturing, companies are taking their business elsewhere. Some are finding ways to create products in the U.S. through new automation technology, and others are moving to places like Ethiopia. The biggest shift, however, has been to Southeast Asia. And…
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