Articles
Numerous companies have collected kudos for their creative representations (Baskin Robbins and The Hershey Company stand out to yours truly), but when entities decide on marketing approaches, some of their synapses refuse…
Read More
Hub Pen Company, Braintree, Mass., has hired Parich Basnet as sales system support analyst. Basnet will be working with the IT and sales departments to expand upon the current NetSuite operating system functions as they relate to sales and finance. “I’m glad to be joining Hub in this time of growth,” Basnet said. “There are…
Read More
It turns out that the companies that create outdoor apparel and accessories really care about their clients having the chance to go out and experience nature. The New York Times reported that last week, thousands of members of the outdoor industry in Salt Lake City for the Outdoor Retailer trade show marched to the Utah…
Read More
As someone who is petrified of any and all spiders, I never thought I would spend so much time reporting on them. The thing is, spider silk has been the subject of a few recent developments that connect to the promotional apparel sector. So, I’m putting my deep-seated arachnophobia behind my duty to deliver the…
Read More
We have long heard (and consistently confirmed) that sex sells, but infamy and controversy have always positioned themselves to make an interesting threesome for headline writers and marketers. The latter topics will again prove provocative Aug. 18-22, when the Coagula Curatorial Gallery will house The O.J. Simpson Museum, a collection of “murderabilia” related to the…
Read More
Last night, a fire destroyed the Cooler Graphics Channelview, Texas, production facility. The company announced on its website that, while the facilities were severely damaged, the inventory is safe. The company also arranged for production to continue through sub-contracted partners while it restores operations over a period of one to two months. [caption id=”attachment_102589″ align=”aligncenter”…
Read More
Prime Line, Bridgeport, Conn., released the summer edition of its award-winning quarterly trends report, #WhatsTrendingNow, which includes stories on the fidget spinner craze, marketing to millennials and trending products for financial promotions, plus a blog entitled “Working the Balance Between Trending and Classic.” The report can be viewed here. The summer report also showcases the…
Read More
By now, we all (hopefully) know that staring directly into the sun is bad. It’s also really boring, except for during phenomena like a solar eclipse. In that case,…
Read More
Over its much-debated and frequently litigated existence, the Safe Drinking Water and Toxic Enforcement Act of 1986, often dubbed Proposition 65, has sought to preserve the health of the residents of California, whose voters sealed its legal status through a 63-37 percent vote. However, the ensuing decades, which have seen the measure’s covered chemicals soar…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I haven’t seen the sun in what seems like months. Isn’t it supposed to always be sunny in Philadelphia?) Last week, Ariel Premium Supply won its fourth week in…
Read More