Last week, BIC Group announced that it plans to sell BIC Graphic North America and its Asian sourcing division to an affiliate of H.I.G. Capital, a global U.S. private equity firm. Promo Marketing reached out to Emmanuel Bruno, vice president/general manager of BIC Graphic North America for more information on the topic. Promo Marketing: Can…
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How To Leverage Wearables for Your Next Promotion
With an increasing number of consumers lacing up their sneakers and tracking their fitness efforts, it’s no surprise that wearables are seeing a huge surge. In 2015, 39.5 million U.S. adults…
Read MorePrime Line Announces Power of 3 Summer Sales Contest
Prime Line, Bridgeport, Conn., launched its Power Of 3 summer sales contest today, offering distributor salespeople an opportunity to earn a gift card for each order of $2,500 or more placed with Prime Line or Jetline between June 13 and July 31, 2017. Prize details and program rules are posted here. Distributors can choose from…
Read MoreThe Kids Water Bottle Turning Hydration Into a Video Game
Depending on one’s time zone, summer will commence a week from today or next Wednesday, but we East Coast occupants, especially those in Promo Marketing’s Philadelphia environs, could claim…
Read MoreTop Distributors 2017 Q&As: No. 7 – AIA Corporation
Every year, Promo Marketing releases its Top 50 Distributors list. To give you some insight into what it takes to make it to the top, we spoke to Matthew T. Gresge, president and CEO of AIA Corporation, No. 7 on the list…
Read MoreU.S., Mexico Reach Sugar Trade Deal And No One Likes It
After Mexican officials put a halt on sugar exports to the U.S. in March, Mexico and…
Read MoreHub Pen Company Adds Business Development Associate
Hub Pen Company, Braintree, Mass.; and Beacon Promotions, New Ulm, Minn., announced that Beacon Promotions’s Brad Castleman has joined Hub Pen Company’s sales team as business development associate. Castleman has been with Beacon Promotions for more than three years with the…
Read MoreTrump T-shirt Logo Photoshopped Out of Yearbook Photo Raises Censorship Questions
The 2016 presidential election has spawned (and will continue to inspire) numerous narratives, many of which, because of the contentious battle between Electoral College winner Donald Trump and popular…
Read MoreTop Distributors 2017 Q&As: No. 8 – iPROMOTEu
Every year, Promo Marketing releases its Top 50 Distributors list. To give you some insight into what it takes to make it to the top, we spoke to Ross Silverstein, president and CEO of iPROMOTEu, our No. 8 distributor. Promo Marketing: What led to your company’s success in 2016? Ross Silverstein:…
Read MoreThe IKEA Tote Bag Saga Continues With High-End Collaboration
So, remember how that high-end fashion company made a bag that looked frighteningly similar to IKEA’s blue shopping bags? Also, you might remember that IKEA had a really great response to the subject, too. Well,it seems the fact that its plastic shopping bags are now considered high fashion has gone to the Swedish furniture company’s…
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