Articles
Just like the leftover World Series merchandise celebrating a hypothetical Cleveland Indians victory, leftover campaign merchandise has to go somewhere. Unlike the Indians gear, which met its untimely demise, campaign merchandise from both the Clinton and Trump camps will go to supporters for a discounted price. The Hillary Clinton campaign sent out an email blast…
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Last week, industry professionals launched a GoFundMe page for Tee Hamilton, owner of Creative Alchemy, as she begins her fight with cancer. So far, through generous contributions from friends and colleagues, the campaign has raised about $9,000…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The weather is in the 60s today, but there are rumors of snow coming to Pennsylvania soon. Make up your mind, nature.) Last week, Maple Ridge Farms won again, and…
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Now that the dust has settled a bit on Montreal-based Gildan Activewear’s proposed acquisition of Los Angeles-based American Apparel’s intellectual property assets and some manufacturing assets, many are left wondering, what now? To dig deeper into how Gildan Activewear plans to use the American Apparel brand, we spoke with Gary Bell, vice president of corporate marketing…
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As more of President-elect Donald Trump’s plans for the next four years surface, we’ve addressed how certain policies could affect promotional products professionals and their businesses. For…
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Proforma, Cleveland, has announced it will once again host its annual Regional Planning Retreats and Energize Summits in seven cities across North America. These networking and educational events provide Proforma owners and sales representatives with the opportunity to connect with industry-leading vendors, learn proven strategies to increase their sales and gain access to award-winning business…
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Remember the last time you cracked open a delicious, thirst-quenching bottle of Coca-Cola. Did you think to yourself, “Wow, I really wish I could take a selfie of myself enjoying this refreshing beverage?” Probably not, but Coca-Cola still is hoping you’ll…
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Stouse LLC, New Century, Kan., announced the addition of Nikkie S. Freeman to the senior management team as chief marketing officer. Freeman will sharpen the focus on Stouse LLC’s customer base via enhanced communications and digital interactions designed to help drive…
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Now is a big time for sports. The World Series just wrapped up, the NFL season is getting down to crunch time, and the hockey and basketball seasons are just getting started. So, it makes sense for merchandisers to cash in on the fans’ excitement. But, as we’ve seen plenty of times before, not all…
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After announcing a price increase for stamps, the United States Postal Service (USPS) reported a $5.6 billion loss for this year. According to The Hill, USPS had $610 million in controllable income for this year, down from $1.2 billion last year. This loss increased from $5.1 billion last year. “To drive growth in revenue and better…
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