Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We’re hoping the thunderstorms go around Philadelphia this weekend. We want to be outside as much as possible!) Last week, Bizee Body Promotions won, and now will face off against…
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Preview: Check out the DNC, RNC Merchandise
With merchandisers for the Democratic National Convention (DNC) and Republican National Convention (RNC) officially selected, voters finally are able to snag a sneak peek at some of the convention merchandise. The DNC selected Philadelphia-based distributor Impact Dimensions as the official merchandiser for the DNC three months ago, while the RNC selected Ohio-based distributor ASW Global last week.…
Read MoreHanesbrands Inc. Announces Executive Leadership Succession Plan
Hanesbrands Inc., Winston-Salem, N.C., yesterday announced that its board of directors approved its leadership succession plan, under which Richard A. Noll, chairman and CEO of Hanesbrands Inc., would narrow his role to executive chairman. Current chief operating officer Gerald W. Evans Jr. will assume the role of CEO, effective Oct. 1. According to a press…
Read MoreWill Gender-neutral School Uniforms Affect Promotional Apparel?
Gender-neutral clothing is nothing new. Target recently removed all gendered labeling from its children’s clothing, and even the military has taken steps to create more gender-neutral uniforms. School uniforms, however, consistently have remained gender-specific, with boys wearing pants and girls usually wearing skirts. But this seems to be shifting. According to Mashable, schools across the U.K.…
Read MoreBIC Graphic Launches PrismMax Imprint Technique
BIC Graphic, Clearwater, Fla., has launched its PrismMax four-color transfer method, capturing the sharpness and different shades of artwork while preserving the negative space without a sticker-like appearance. There currently are 256 products in the Norwood by…
Read More5 Caps End-users Need This Summer
Whether it’s to keep sun out of your eyes or to prevent painful scalp sunburn (yes, that’s a thing), hats are a staple in most people’s summer wardrobes. Here are a few caps that can help end-users stay safe from the rays and keep them looking stylish,…
Read MoreIndustry Professionals Weigh In on Microsoft’s Acquisition of LinkedIn
On Monday, we reported that Microsoft acquired LinkedIn in a $26 billion acquisition. Both companies’ CEOs raved about the potential for integration and innovation between Microsoft and LinkedIn. But what can you, as promotional products professionals, expect from this merger? We spoke to Dale Denham, chief information officer for Geiger, Lewiston, Maine; Mark Graham, chief…
Read MoreThe Wrap: NBA Supports LGBTQ Community with T-shirts, Would You Spend $900 on Ripped Jeans?
The NBA launched a gay pride T-shirt line; Would you spend $900 on ripped jeans?; Zara is extending it’s sizes to XXL; American Apparel has a “Make America Gay Again” campaign; and an Augmented Reality T-shirt exists: Here’s what’s happening this week in the apparel world…
Read MoreProforma Achieves Record-breaking $5M Billing Day
Proforma, Cleveland, announced that on June 2, it achieved its first $5 million billing day. This is the first time in company history that Proforma has reached this sales mark in just one day, contributing to Proforma closing out the month with sales exceeding $40 million. Proforma has reached $40 million in monthly sales four…
Read MoreCouple Uses Yeti Cooler as Life-saving Floatation Device
There are multiple reasons why bringing a quality cooler onto a boat is a good idea. You can store food and drinks in it, you can keep the catch of the day…
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