Articles
Quinn Flags, Hanover, Pa., has announced the addition of Walt Greene to the marketing department as the new product development specialist. It is through the constant demand for new products within the industry that Quinn Flags saw the need to have a dedicated…
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The word “waffle” has multiple meanings. You can be referring to the delicious breakfast food, or you could be saying that someone changes his or her mind about things. Or, in the case of Nike, you are talking about designs on clothing and textures. That last definition belongs to Nike and Nike alone. The Fashion…
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From copyright laws to trademark regulations, it’s important to do your homework when it comes to designing promotional products. However, most distributors probably haven’t considered potentially violating rights of publicity. That exact problem has landed retailer Nasty Gal in hot water, according to The Fashion Law. Nasty Gal sells a shirt that reads, “You’re the Ashley…
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Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…
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May 23 to 27 is Promotional Products Work! (PPW) week, an international grassroots event led by the Promotional Products Association International (PPAI), Irving, Texas, and the promotional products industry to raise awareness about the benefits of promotional products among advertisers, marketers and media buyers. PPAI will join together with industry distributors, suppliers and stakeholders to…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: My birthday is on Sunday! Celebrate accordingly.) Last week, PWS emerged victorious, and now will face off against Prime Line. The winner will be decided by a simple poll. The…
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This week, the Philadelphia 76ers became the first team to introduce ads on jerseys. Now, the Cleveland Cavaliers have participated in another NBA first as part of the team’s playoff series. Budweiser sponsored the league’s first virtual reality (VR) experience in partnership with the Cavaliers, according to Adweek. The Budweiser and Cleveland…
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Promo Marketing is teaming up with Promotional Products Association International (PPAI) for a Power Meeting June 29 to July 1, 2016, in Atlanta. The event is co-located with the PPAI Women’s Leadership Conference, but the Power Meeting is open to any qualifying distributor. The Women’s Leadership Conference will end with a closing dinner June 29, and…
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Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…
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AIA Corporation, Neenah, Wis., held another of its AIA Power Meeting events, powered by Promo Marketing. The event, which matches AIA Corporation’s top affiliates with its most valuable supplier partners, was held from April 19 to 21 at the Delray Beach Marriott in Delray Beach, Fla. “This was a great meeting,” said David Woods, president…
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