Articles
Lately, wearables have been in the news for everything from saving lives to uncovering lies. But wearable devices have only begun to scratch the surface of their capabilities. According to Engadget, a wearables company, Pavlok,…
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Disney is no slouch when it comes to promotional marketing. It’s hard to forget the immense number of “Star Wars”-related promotions, events and merchandise that we saw around the release of “Star Wars Episode VII: The…
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In order to take care of others, people need to look out for No. 1 first. This is why personal care products—lip balm, lotion, candles—are a hit with end-users. Courteny Lanflisi, marketing coordinator for Ariel Premium Supply, St.…
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Yeti Coolers Inc. (Yeti), an Austin, Texas-based manufacturer of drinkware and coolers, is suing Wal-Mart Stores Inc., Bentonville, Ark., claiming that drinkware products sold at Wal-Mart infringe on patents and trade…
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The Legacy Group, West River, Md., announced the appointment of Jolie Porter as managing director. She succeeds Jessica King, who served as managing director of the group since 2011. “We are excited to welcome Jolie to the Legacy Group,” said John…
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Last week, we looked at at some of the merchandise commemorating Kobe Bryant’s last game in the NBA, including a hat worth $38,024. That seems like a lot for a hat, but, as…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy Earth Day, everybody! If we could work outside in nature today, we would. But unfortunately our computers can’t plug into trees … yet. [Your move, Bill Gates.])…
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“Try not to suck.” That’s the semi-official mantra for the Chicago Cubs this year. Taken from something Cubs manager Joe Maddon told Cubs infielder Javier Baez when the team called up Baez from the minors, the team printed the message (along with Maddon’s trademark, thick-rimmed glasses) on a T-shirt to benefit Maddon’s Respect 90 Foundation.…
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Artworktool, a free online designer and division of Manchester, U.K.-based Altitude Group PLC, has launched as a new feature that’s now available within Waltham, Massachusetts-based Constant Contact Inc.’s email platform. The integration between the two platforms allows users to create their own artwork and images for their email…
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The Washington Capitals did not win game four of their series with against the Philadelphia Flyers, but apparently no one told sportswear retailer Fanatics that. The e-commerce company sent out email blasts…
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