Articles
From the upsets to the comebacks, March Madness is in full swing. Even if your end-users aren’t basketball fans, chances are they love the opportunity to support their alma maters or their regional college teams. The problem is that basketball jerseys are bulky and don’t lend themselves to much of a fashion statement. Luckily, celebrities…
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Chinese e-commerce business Alibaba Group Holding Ltd. announced yesterday that it hit the 3 trillion Yuan milestone (approximately $463 billion) over its China retail marketplaces in less than a year. Joe Tsai, executive vice chairman of Alibaba Group Holding Ltd., said in a blog post that this reflects economic growth in China. “The shift toward…
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Dwayne “The Rock” Johnson, actor and former professional wrestler, partnered up with Under Armour to create “Project Rock” merchandise, which includes apparel, bags and footwear. Yesterday, Johnson took to Instagram to announce that the first item in his…
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American Apparel talks to Promo Marketing about its new CEO, the company’s January bankruptcy filing and the future of the promotional apparel business in this exclusive interview.
Read MoreWhen it comes to promotional products, the most useful ones are the ones that everyone uses. Those kinds of items can be hard to find. However, bath and shower items are products that can appeal to everyone, since, after all, everyone showers. Here are eight squeaky-clean promotional products for the bath or shower.
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Last week, Harvard Law School announced that the school will change its emblem due to the inclusion of a former slaveholder’s family crest. The emblem, introduced in 1936, incorporates the school’s motto and wheat sheaves, which are derived from the coat of arms of Isaac Royall Jr.’s family. Royall, according to The Boston Globe, was…
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In 2014, Pepsi started a promotional campaign in Hungary that allowed customers who collected a certain number of bottle caps to receive different Pepsi-branded gifts. As it turned out, the most popular gift was an illuminating ball. According to the Global Advertising Lawyers Alliance, the demand for the ball was too much for Pepsi, and…
Read MoreIDProductsource, Port St. Lucie, Fla., announced the addition of four staff members. Ryan Modica has been promoted to general manager. “This is a well deserved promotion,” said John Aspinwall, CEO of IDProductsource. “Ryan has been a major contributor to our company’s success for many years.” As general manager, Modica will be responsible for day-to-day operations…
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Media research agency ZenithOptimedia projected global adverting spending to grow 4.6 percent to $579 billion in 2016, an increase from the 3.9 percent growth last year, according to Variety. “Rapid growth from countries that are relatively new to the international advertising market, combined with a resurgence of established…
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With the weather finally warming up, end-users will be ready to shed their winter layers in favor of lighter T-shirts. Check out these T-shirt promotions for a fresh take on the classic look…
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