Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…
Read More
Joél Bastien shared ideas from AIA’s new “Ask the Experts” series featuring actionable PPE sales advice, emerging trends and direct feedback from end-buyers in thriving markets (including a surprising revelation about asking for referrals). She also explained how any distributor can use subject matter experts to help their own businesses…
Read More
Branded merchandise has played a major role in Milwaukee Tool’s recent growth. Sandy Johns, the company’s national account manager, told us about two successful co-branded campaigns and explained why they selected their distributor partner. She also told us how Milwaukee Tool uses promo to reach customers at every stage of their brand journey (and much more)…
Read More
By now, we’ve all been there: a video call gone wrong. But Lisa Greyhill, president of Firebrand Global Marketing, has a story so chilling that it can only be described as the “Zoom call from hell.” Plus, Sean and Brendan talk branded merchandise’s big night at the Super Bowl and much more…
Read More
Brand Fuel’s Danny Rosin joined the show to dig into three of his big ideas for the future of promotional marketing: merging digital activation with in-person brand experience, design beyond the logo and hyper-customization. Plus, “Promo Tinder,” Macho Man Randy Savage impressions, bringing your branded flamethrower on an Italian vacation, S&S’s private equity infusion and more!…
Read More
Claire Jerry, Ph.D., is a political history curator at the Smithsonian’s National Museum of American History. She joined the show to talk about some of the best (and weirdest) items in the collection and discuss 2020 campaign merch trends she’s seen. Sean and Brendan talk “Sexy Joe Biden” merch and other 2020 items…
Read More
After a successful career running his printing company, Scott Cappel was ready to retire. Then, on a whim, he went to PPAI Expo, and was so blown away by the industry he decided to jump in as a promo distributor. Scott told us why he made the switch, what he’s learned so far and more. Plus, Sean and Brendan discuss old, obsolete tech and remember the mythical iPod Sock…
Read More
Avocados From Mexico’s Super Bowl ad brought to life a QVC-style home shopping network filled with weird and wonderful merchandise for your avocado. We talked to the good folks at Energy BBDO, the agency behind the campaign, for the behind-the-scenes scoop. Plus, are these really the top 30 most recognizable logos?…
Read More
Proforma founder Greg Muzzillo joins the podcast to talk Steve Wozniak’s promotional products collection, big tech investments (and why tech matters so much for industry businesses) and much more. Sean gives a first-hand report on Disney’s Star Wars Galaxy’s Edge merchandise, while Sean and Brendan debate the merits of $11 promotional sporks…
Read More
This week, the Promo Marketing Podcast comes to you direct from the show floor at PPAI Expo 2020! Jodie Schillinger of Maple Ridge Farms, Karl Johnson of iClick and Brandon Brown of SnugZ USA stopped by to talk product trends, Vegas must-do’s and much more…
Read More