Allee Bruce, Author at Print & Promo Marketing

Binick Imaging: An In-house Printing Powerhouse

In the 1940s, Miami, Florida, earned the nickname “The Magic City” for good reason. The moniker refers to the rapid growth it saw year after year during that time. Binick Imaging, which operates out of Miami, has a little growth magic of its own. A larger-format printing company, it offers it all: from design and…

Loungewear is all about comfort and function, and in today’s apparel world, it’s also fashionable, as it crosses over into the streetwear and athleisure categories.

Whether that’s large industry trade shows or smaller, more intimate settings like one-on-one meetings, industry events and regional associations offer distributors unique opportunities that a phone call or Zoom meeting can’t.

The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…

Going into 2024 and 2025, distributors should expect similar demand as previous years, like comfortable athleisure and streetwear influence, but with some new trends and twists for the near future.

Gildan Activewear’s board of directors sets an April 10 cut-off date for potential buyers to place their initial offers.

Gildan Activewear shared that its board of directors made the decision to put the blank apparel manufacturer up for sale, talking with various bidders.

We caught up with Lane Seven owner Brody Driscoll to get more insight into him, his business, and his winning design.

Your Guide to Buying Apparel Decorating Equipment

From knowing the right time to invest and settling the new versus used debate to asking suppliers key questions and knowing your financials, there’s plenty to consider before swiping your card on new equipment for your print shop.

6 Time Management Hacks to Try in 2024

No matter who you talk to, there never seems to be enough time in the day for the tasks that need to get done. And because the promotional products industry can bring unique curveballs to distributors, it can make sticking to the most important tasks difficult.