Allee Bruce, Author at Print & Promo Marketing

Lane Seven Levels Up, Launches Direct-to-Consumer E-Commerce Site

After nearly three decades in wholesale apparel manufacturing, Lane Seven Apparel announces its step into direct-to-consumer (DTC) with the launch of an e-commerce retail store.

While promotional products distributors and apparel decorators work together in the same industry, it’s not uncommon for distributors and related salespeople to be unfamiliar with apparel decoration processes and the nuances that come with them.

Lincoln, Nebraska-based Relentless Merchandise (Merch) has a stake in the big game happening on Feb. 11. If the Kansas City Chiefs take down the San Fransisco 49ers in Super Bowl LVIII (58), the screen-printing shop will need to turn around 10,000 championship T-shirts in eight hours.

Colorado Business Owner ‘Ready to Fight’ Nike on Trademarked Logo

Stephen Fucik and his clothing brand Skiman LLC are facing potential trademark trouble after receiving multiple cease and desist letters from Nike.

This article originally ran in Apparelist. To read more, click here. Gildan Activewear Inc. announces the departure of Glenn J. Chamandy as president, chief executive officer, and director of the company. Vince Tyra has been appointed president and CEO, effective Feb. 12, 2024. Craig A. Leavitt, a director of the company since 2018, will serve as interim…

This article originally ran in Apparelist. To read more, click here. Ryan Schraffenberger, the president of Promotions Guy, a promotional products distributor that prides itself on its sustainability efforts, wants the industry to do better. After being in the print industry for roughly 15 years, 10 of…

Pointers for Printing Political T-Shirts

Gone are the days of people keeping their political cards close to the vest. Today, many take pride in their political or social views and want to share them – to get conversations going, build deeper connections with one another, and boost current campaigns or movements.

Print & Promo Marketing sits down with David Miller, the president of Chocolate Inn | Lanco (NC Custom), to talk about a fun category within promotional products — food!

Whether a company is looking to outfit its team with a polished, unified look; a festival needs concert merch; or a fitness brand is looking for athleisure to promote its name, there are plenty of use cases where brands or companies need women’s styles. Experts share some of the top trends to keep an eye…

First impressions are everything, and some promotional products distributors might be overlooking how presentation folders and brochures play a part in that.