H&M partners with Coachella, Sears sales were drastically down in the 2015 fourth quarter, Urban Outfitters and Navajo Nation continue their four year legal battle, Nike Golf releases new radical golf apparel and the Kalamazoo Growlers plan to create an emoji baseball jersey: Here’s what’s happening this week in the apparel world…
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Now that the exhibit floor of the PPAI Expo is open, Promo Marketing has been roaming the booths and checking out all of the great new products suppliers have to offer. Though we could go on all day about what we saw, here are seven items from the show floor that stood out to us.…
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Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Katie Smart, director of marketing of Signet Inc., Memphis, Tenn., to learn about Youth Villages (YV), a nonprofit with which Signet Inc. collaborates, that is dedicated to helping troubled children and their families.
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Promotions at trade shows and events should make a great impression when they’re first handed out, and continue to keep your client fresh in attendees’ minds days, weeks and months later. Here are some success stories from top suppliers.
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Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Glen Brumer, sales director of Royal Apparel, Hauppauge, N.Y., to learn about the Hudson River Sloop Clearwater Inc. (Clearwater.org), an organization that educates youth about protecting the environment.
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Just as runway looks often end up in retail, retail apparel often makes its way to the promotional world (to the delight of end-users). We spoke to Nadia Santoli, manager of corporate communications & media relations for alphabroder, Trevose, Pa., to find out why retail inspired apparel works and how to pull it off successfully.
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According to Anita Jalbert, vice president of sales and marketing for SunGraphix, Auburn, Maine, a planner or calendar is used an average of eight to 10 times a day over the course of a year or more. That opens the door for a lot of promotional opportunities. We spoke to Jalbert; Dan Finn, owner of Finn Graphics Inc., Cincinnati; and Phil Martin, national sales manager of Warwick Publishing Co., St. Charles, Ill. to find out what distributors should keep in mind when selling calendars and planners.
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Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Alex Morin, executive vice president, sales and marketing, for Debco, Concord, Ontario, Canada, to learn about Gavin’s Fund—a cause Debco started in late December 2014 to help raise money for 2-year-old Gavin, who was diagnosed with a rare form of cancer. At this article’s printing, they’ve raised more than $3,300 for the cause.
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Selling technology products, like tablet and cellphone accessories, isn’t hard—but since there are so many different products to choose from, it can start to get confusing. We spoke to three suppliers to find out what tablet and cellphone accessories end-users really will use.
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Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Keith Steiniger, president/owner of Proforma IDology Marketing Group, Lenexa, Kan., to learn about the Tour de Hope, an annual cycling event Steiniger helped start four years ago to raise money for local charities. The charity Tour de Hope has raised funds for the past three years is The Hope Center, a charter school in an underserved community.
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