Long work commutes and heavy traffic patterns cause automobiles to be second homes to some people, which means the automotive market is large for promotional products. We spoke to Janet Trachter, vice president of sales and marketing for Superex, Toronto, Canada, and Paul Dubois, general manager for Ready 4 Kits, Keene, N.H., to find out what three automotive promotional products sell best.
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As people mind their wallets and the environment, reusable drinkware options continue to rise. End-users are more likely to keep using the free mug or tumbler they received, and that means a lot of eyes on your client’s logo. We spoke to three of the industry’s top drinkware suppliers to find out what trends end-users will appreciate the most.
Read MoreGiving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Bill Banks, director of technology for Attachmentville, Fleetwood, Pa., to learn about the company’s charity work—specifically its involvement with the Greater Berks Food Bank and how Attachmentville uses its customizable lanyards to benefit local charities.
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Selling promotional products to the health care market doesn’t have to be a headache. We spoke to George Klare, national account executive for Proforma Design Management, Alvarado, Texas, to learn how to get health care clients, how to keep them and more.
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, Chanhassen, Minn., to learn about the Pinky Swear Foundation, which Chepokas started in 2003 base
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Five promotional health and wellness product categories on the rise.
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Warm weather is right around the corner, and people will start gearing up for vacation. Here are some tips, tricks and case studies for the hotel and travel markets.
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We spoke to “Crazy” Aaron Muderick, founder of Crazy Aaron’s Puttyworld, to learn about employing people with disabilities.
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Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing wanted to showcase some of these selfless acts in our industry with a new monthly column. We spoke to Deb Lipsett, manager of strategic partnerships for Sharon, Massachusetts-based Charles River Apparel to learn more about how to get involved.
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Writing instruments have come a long way from cavemen chiseling into stone to communicate. We can choose from pens, styluses, highlighters—the list goes on. Promo Marketing spoke to two leading writing instrument suppliers to help explain that the business of promotional pens makes sense in the digital world.
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