The right fit goes a long way. Just think about it in terms of something we, in the promotional products industry, are all familiar with: T-shirts. Imagine you’re giving away 100 T-shirts. If all 100 are the same size, how many people are really going to wear them (and wear them again)? People want what…
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Whether we need help finding our seats at a ballgame, a refill on our drinks in a restaurant, or immediate assistance in an emergency room, we always know whom to turn…
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Whether we need help finding our seats at a ballgame, a refill on our drinks in a restaurant, or immediate assistance in an emergency room, we always know whom to turn to. How? Uniforms. And they aren’t just helpful in identifying who works where—they’re also crucial in further establishing your clients’ brands. They reinforce a…
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Excuse us while we embrace our inner Spice Girl. (You can call us “Pumpkin Spice.”) Women are powerful, intelligent and beautiful. They want to look as good as they feel—and feel as good as they look. And that’s where you come in. With these apparel pieces, you can lead your clients into the “girl power!”…
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We’re captains of Team Cozy. We turn the air conditioning down until we’re chilly enough to wear pullovers, we walk the boardwalk at night so we can wear sweatshirts, and we count down the days until fall—our favorite season—kicks off. What did we choose as our team uniform? Fleece—the perfect fabric to cozy up with.…
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‘Harambe’ removed from list of banned words on custom jerseys; TopShop uses bands’ name on jacket without permission; Tim Tebow’s New York Mets apparel is already a top seller; American Airlines employees get new uniforms; and Lane Bryant is accused of ripping off indie designer: Here’s what’s happening in the apparel world…
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Fashion shows might not have much bearing on everyday wear or promotional apparel, but one area where they can set real-world trends is color. Just ask Pantone, which released its top 10 colors of spring 2017 after recently attending New York Fashion Week…
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Yes, you read the headline right. Motorcycle manufacturer Harley-Davidson Inc. is suing the fast-fashion, teen retailer Forever 21 for trademark infringement. According to Milwaukee Business Times, the lawsuit alleges that Forever 21 sold motorcycle-style jackets with a patch that copied off Harley-Davidson’s famous (and trademarked) bar and shield logo…
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Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old…
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NFL bring back Nike’s Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon’s fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here’s what’s happening in the apparel world…
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