One of Steve Jobs’ turtlenecks is up for auction; Google lets apparel retailers sell straight through search results; Lululemon sees financial growth but stock decline; researchers create fabric that could keep us cool; and Hanesbrands Inc. celebrates a milestone: Here’s what’s happening in the apparel world…
Read MoreAuthor: Allison Ebner
Would You Ever Wear (or Imprint) a Tail?
Did you ever wonder what it would be like to have a tail? I never really gave the idea much thought—until I saw plush tails (with elastic bands to hold them in place) for sale in Disney World. And it looks like I’m not the only one who is intrigued by the idea. ASOS now offers five tails for adults…
Read MoreThe Wrap: Are These Old Navy Tees Sexist & More
Old Navy selling “Ghostbusters” tees some say are sexist; Forever 21 launches copyright infringement lawsuit; Donald Trump adds new apparel products to his online store; Nike has more than 5,000 patents; and India’s culture minister tells visiting women not to wear skirts: Here’s what’s happening in the apparel world…
Read MoreThe Wrap: Zara Faces $5M-plus Lawsuit & More
Zara faces a huge lawsuit over deceptive pricing and price spiking; USC and Alabama engage in T-shirt battle; man offers to pay for fines resulting from France’s temporary burkini ban; one company turns kids’ artwork into dresses; and sports retailers see growth: Here’s what’s happening in the apparel world…
Read More8 Apparel Pieces to Layer on Sales
Fall is the perfect time for adding layers to an outfit on a chilly day. Sweatshirts, jackets and fleece are great for fall, too, but layering adds in another, well, layer of style and comfort. Plus, it lets us keep our staple tees and tanks in rotation. Here are eight styles that could help boost your bottom line when it comes to fall promotions…
Read MoreThe Importance of the Personal Touch in Business
We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
Read More8 Styles to Run the Women’s Apparel World
Maybe it’s the constant stream of strong and inspiring women taking home medals at the Olympics, or maybe it’s the recent historical nomination of the first female presidential nominee of a major U.S. political party. Whatever the case, we’ve been embracing our inner girl power recently. So this one’s for the ladies. Or rather, those of you in the world of ladies’ apparel…
Read MoreThe Wrap: How Many Crystals Are On Those Gymnastic Uniforms & More
A closer look at the Final Five’s Olympic gymnastic uniforms, Alexander Wang gets $90 million lawsuit settlement, Trimark expands its sales force, researchers create self-repairing fabric, and temporary tattoos can be used as computer interfaces: Here’s what’s happening in the apparel world…
Read MoreThe Wrap: Forever 21 Copies Another Indie Designer & More
Forever 21 sells a sweatshirt that is nearly identical to one from an indie designer, mysterious Lululemon board member steps down, one organization redesigns hospital gowns to lift teens’ spirits, Olympics create its own knockoff merchandise, and Barneys sells more overpriced band tees: Here’s what’s happening in the apparel world…
Read MoreWould You Sell a Meaningless T-shirt?
Here’s a riddle for you: What do you get when you remove the concert from a concert tee? Nothing more than a meaningless T-shirt. If that’s what you want from your apparel, you’re in luck. Recently, Justin Bieber has provided you with two options. But don’t believe the hype. And, I’m begging you, don’t follow in Bieber’s merchandising footsteps…
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