We’re not going to lie to you: We’re counting down the days until fall starts. (Just 49 more days to go!) Suffice to say: we’ll take any excuse to think about our favorite season. And, we hope you’ve been thinking about it, too…
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The 2016 Summer Olympics in Rio de Janeiro kickoff Friday. But as of July 27 (nine days before the Olympics officially begin), brands that sponsor specific Olympic athletes, but not the overall Games, are barred from using Olympian terms and branding under Rule 40 through Aug. 24…
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Lululemon implements price increases, Kanye West wants to create $30 Adidas sneakers, Victoria’s Secret introduces Victoria Sport athleisure line, a new T-shirt monitors air pollution, and Gucci tries to bring back berets: Here’s what’s happening in the apparel world…
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When it comes to promotional products, clients want impressions. They want their names on the forefronts of people’s minds. But let’s take it a step farther. Instead of simply prompting someone to think about the client, can we use the product, the design or the imprint to get people talking about it? Can we aim to create products that start conversations?…
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A Bangladesh court indicts 38 people for murder in the Rana Plaza factory collapse, Under Armour aims to change the apparel industry, Jerzees offers a rebate on fall fleece, Urban Outfitters takes a political stand, and Nike enters the world of augmented reality: Here’s what’s happening this week in the apparel world…
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Under Armour sues Chinese company for trademark infringement, Nike named the most intimate brand in the apparel industry, Forever 21 faces hard times, Dallas unites through local T-shirt vendors, and wearables have the potential to track sensitive information: Here’s what’s happening this week in the apparel world…
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We know, we know—the outdoorsy types don’t mind roughing it. But make sure your outdoors-loving end-users don’t have to. Take their minds off their wardrobes and let them focus on the adventures ahead with the help of options like these…
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Without beauty pageants, we wouldn’t have “Miss Congeniality.” So, I do give them credit for that—but not much more. That is, until last week when the Miss Universe Organization announced that the Miss Teen USA competition would eliminate the swimwear competition and integrate an athletic wear competition. Among other things, do you know what that decision signals? Athleisure continues to soar in popularity, and it’s here to stay…
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Under Armour predicts the future of athletic wear, Alibaba implements new tactics to fight counterfeiting, President Barack Obama dreamt of owning a T-shirt shop, smart clothes are gaining traction, and a South Carolina town bans sagging pants: Here’s what’s happening this week in the apparel world…
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We love T-shirts—we have dresser drawers full of them to prove it. But we’ve grown more selective of which tees make the cut these days and end-users have, too. Choosing the right T-shirt for your client’s promotion comes down to understanding the end-user’s need—from cut to fabrication. Here are a few styles that could be the perfect fit…
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