Alyssa Summers, Author at Print & Promo Marketing

How To Create the Ultimate Print-on-Demand Experience for Customers

Think of yourself as a “fulfillment solutions provider,” rather than a printer or promotional products distributor.

I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.