Search behavior has become significantly more sophisticated. Users now expect context-aware results. For the print industry, this evolution brings both challenges and opportunities.
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I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
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