A distributor works directly with a client to determine every detail of the order and relays that to a decorator, who completes the technical aspect of the project. Decorators acknowledge the distributor’s role when creating their contract pricing. But what should distributors expect out of that relationship?…
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Just like you have different promotional suppliers for different products, you’ll need the same for different decoration methods or geographic locations to reduce transit from your preferred supplier warehouse or to the order’s final destination. So you’ll want to have solid relationships with more than one contract decorator…
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Distributors sometimes opt to bring decoration in-house, and there are some good reasons to go this route. However, leaning on a contract decorator has one major perk: The distributor can focus on selling while relying on contract decorators who know a thing or two about decorating apparel already…
Read MoreOne thing is for sure: Whether distributors have been eyeing center stage or center field, now is an ideal time to jump into the entertainment space. Allowing fans back into venues nationwide should also provide a much-needed spike in promotional product sales…
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Here’s how one distributor overcame a yearlong pandemic-related delay, and utilized both its branded apparel and e-commerce capabilities to design a food service uniform program with a company store component that successfully outfitted everyone from chefs to corporate employees…
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Ideas sometimes go beyond finding the latest decoration method. When his concrete installation client wanted to maintain the high price point of its previous employee gifts, but avoid repeating previous years’ promos, John Helder created a multi-piece apparel collection that wowed his client…
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Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
Read MoreThe print side of the industry has seen a number of mergers and acquisitions since the start of the pandemic, but the promo side has been relatively quiet. Here’s how a top supplier and top distributor have navigated the M&A landscape—plus, what to know if you’re buying or selling, and what’s in store for industry M&A in 2021 and beyond…
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The ever-popular T-shirt is still that, though it has taken on a new role within the past year as an actual everyday essential. Now, the same tee can transition from a full work day to a (virtual) happy hour and even to bedtime. For wearers, comfort matters just as much as durability. These are just a few of the ways the T-shirt market has changed…
Read MoreTo find out what the most common order mistakes are, we went to the experts—suppliers that handle your orders on a daily basis and have seen it all. Find out if you’re guilty of any of these missteps and learn how you can improve your purchase orders to make both supplier partners and end-buyers happier…
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