IMS LLC worked with McDonald’s to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders…
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Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here’s how one such T-shirt came together…
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For a mortgage company client’s fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here’s how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB…
Read MoreBret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
Read MoreAre you a promo distributor or a print distributor? Or, are you a print and promo distributor? There was a time when these were two different paths—two different industries even. That’s not the case anymore, and especially after a grueling 2020, selling both print and promotional products is necessary for growth…
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Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback…
Read MoreApparel orders can be messy—but they don’t have to be. From decorating to customizing to kitting, promo suppliers are offering one-stop-shop apparel solutions for distributors that can simplify orders, add value and save on costs. Here’s how…
Read MoreJamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy…
Read MoreAside from one recurring project, PromoShop Inc. doesn’t do apparel decoration internally and doesn’t have any future plans to do so. That doesn’t mean it hasn’t seen substantial success in decorated apparel promotions, though. PromoShop takes the reins in another way—by offering specialized attention to what its clients need…
Read MoreWhether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience…
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