When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
Read MoreAuthor: Amanda L. Cole
Decoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
Read MoreDecoration Diaries: How Classic Print Company Overcame Dye Migration to Deliver a Complex Jacket Decorating Job
For the first installment of Decoration Diaries, Qais Arabo tells us how his company completed a complex jacket project for a luxury department store with its in-house screen printing and sewing capabilities, and in the process overcame a few challenges including dye migration and hand sewing…
Read MoreHow to Grow Your Business With Heat Transfer Decoration
Image Solutions has been in business since 1997 as a uniform provider to small businesses and Fortune 500 companies, like AT&T, Albertsons and Walgreens. It has evolved to offer decoration, e-commerce and more. While embroidery remains its top decoration method, adding heat transfer has further developed the business…
Read More3 Ways Offering Promotional Products E-Commerce Platforms Can Boost Business
E-commerce and m-commerce (mobile shopping) remain on the rise. For promo distributors, promotional products e-commerce platforms open up a whole new set of sales opportunities for current customers as well as those located outside of your typical sales area…
Read More4 Misconceptions About DTG Printing
Direct-to-garment is a great option for small decorators that outsource screen printing but want to offer something in-house for smaller runs. It’s also a good choice for those who want to use inkjet technology, since it doesn’t have a color limit, a large equipment footprint or setup charges. But there are a few misconceptions about this decoration method…
Read MoreNew Opportunities for Selling Disposable Drinkware as the Economy Reopens
Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal…
Read More3 Common Promotional Products Disasters (and One Distributor’s Advice on Resolving Them)
Promotional products businesses face plenty of challenges, some bigger than others. Tom Levy, vice president of sales and marketing at Global Sourcing Connection, Riverwoods, Ill., shared some specific instances of disasters he’s had to overcome in his 10 years as a distributor—and how he handled them…
Read MoreWhat to Do When Things Go Wrong
The coronavirus has shut down huge swaths of the economy, putting a big dent in a lot of distributor and supplier sales. As you navigate your current situation, it can serve as an ideal time to plan for future disasters. No matter how small or large a problem may be, having a plan in place to resolve it will be a great tool for the future…
Read MoreWhat’s Happening With Promotional Pens in 2020
“People have been using writing instruments for over 6,000 years, which is evidence that traditional writing practices will continue to stand the test of time,” said Carrie Lewis, marketing and communications manager for BIC Graphic, Clearwater, Fla. “In fact, there are plenty of recent studies that show Millennials, Gen Z and their parents prefer pen…
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