When warmer weather arrives, many people find reasons to be outside. Your clients might be planning festivals, carnivals or charity races; promoting school teams or clubs; or just trying to spruce up their storefronts. Either way, all clients could benefit…
Read MoreAuthor: Amanda L. Cole
Getting Your Foot in the Door: Real Estate Giveaways That Work
Purchasing a house can be extremely stressful for homebuyers, but it’s also a lot of work for the real estate agents who not only have to win their business, but also make a big enough impact to earn some referrals.…
Read MoreSales Connection: Selling to Different Generations
The U.S. Census found a major shift in the most populous generations last year, when it declared baby boomers lost the title of the largest living generation. Pew Research Center determined millennials just have a slight edge on baby boomers, with 75.4 million and 74.9 million, respectively. While millennials have a big presence, Gen Xers…
Read MoreFood for Thought: Finding the Right Food Promotion for Clients
Food doesn’t have the staying power that a tote bag or a stylus does, so why are you selling them? Because it tastes so good. Also there are ways to get your client’s brand on food promotions. No matter how quickly it disappears, it’s still appreciated and thoroughly enjoyed. “So, we feel the purpose of…
Read MoreOn Display: Selling to Trade Shows and Their Exhibitors
So, you’ve been to the Promotional Products Association International (PPAI) Expo or the Specialty Advertising Association of California (SAAC) Show, but, at those events, promotional products are the focus. Where do promotional products fit in at a trade show when they aren’t the main attraction, but a complementary piece? We spoke to Chelsea Peabody Bohannon,…
Read More4 Tips for Selling Luxury Brand Promotional Products
So, your clients want their brands to resonate with end-users. Well, luxury brands already have achieved that elite status with the brand recognition to go with it. So why not bring you client along for the ride? Co-branding a luxury brand product with your client’s name and logo can have a major impact. We spoke…
Read MoreHow to Enroll as a University Distributor
More than 20 million people enrolled at colleges and universities this year, according to the National Center for Education Statistics. If that’s not enough of an incentive to find postsecondary education clients, Statisa estimated that the number will rise by about 3 million over the next decade. And even more, there are endless opportunities at…
Read MoreFitbit Heart-rate Tracker Deemed ‘Highly Inaccurate,’ New Study Says
Fitbits have proven to save lives and detect lies and may someday advance science, but a new study found Fitbit’s heart rate trackers in multiple models of the devices to be unreliable. The catch, however, is the law firm behind a lawsuit against Fitbit funded the study that researchers at the California State Polytechnic University, Pomona, Calif., conducted…
Read MoreThe 2016 Top 50 Distributors: No. 3, BDA LLC
Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…
Read MoreThe 2016 Top 50 Distributors: No. 4, National Pen
Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…
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