I’m asked, often, about printers marketing themselves. Should we do it? How do we do it? What works? Is it worth the money?
Read MoreShould I Do Marketing?
Author: Bill Gillespie
It’s Card Time
It won’t surprise most of you that I believe in sending personal notes to clients. It’s the perfect way to express gratitude or a personal interest. Your thoughts written by your hand on a card you picked out have power.
Read MoreWho Do You Work For?
In his teaching experience at Clemson, Bill Gillespie reflects on the students that stood out and what sales reps can learn from them.
Read MoreI Don’t Want to Sell Today!
If you’re not in the mood to sell today … don’t.
Read MoreAre You Doing All You Can?
Sales reps often mistake silence as a sign of satisfaction. But when reps stop innovating, customers will find someone who won’t.
Read MoreDo Your Customers Feel Like They Matter?
People will pay for quality. Keep that in mind as you design services and coach employees. You matter. Good or bad, you matter.
Read MoreWhy Do Clients Choose Who They Choose?
My competitor failed to understand what our client was saying. He missed hearing “why clients choose who they choose.”
Read MoreEverything You Do Matters!
Everything you do matters! Every conversation matters! You leave every situation you encounter better than you found it, worse than you found it or the same as you found it. Two of those options will do you harm.
Read MoreCaution … CAUTION!
Do you keep your customers out of trouble? How aggressively do you warn them? Are you afraid you’ll scare them away?
Read MoreYou Know the Steps. Can You Convert?
Every day I see people posting and sharing how to grow followers. I concede that’s important, but it isn’t the main thing. Knowing how to convert is the main thing.
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