For the overall Formula 1 brand and its individual race teams, success comes down to a four factors: customers first, showcasing teams over drivers, highlighting the importance of quickly adapting to change, and displaying how critical it is to isolate issues swiftly. These all apply to running a successful business, too…
Read MoreAuthor: Bill Petrie
Concierge Sales: 3 Ways to Take Your Service to the Next Level
Much like a skilled hotel concierge, the No. 1 job of a salesperson is to help their clients get what they want with as little friction as possible. As such, the same traits that make a good concierge exceptional are the same ones that separate the extraordinary salespeople from the mediocre ones…
Read MoreThe Problem With Jim Beam (a Lesson for Promo Businesses)
In the world of promotional products, many make the mistake of trying to be like Jim Beam, thinking that simply because “everyone” buys branded merchandise, everyone is a potential client. But trying to be everything to everyone is a precarious position that undermines your brand…
Read MoreLines on a Grass Field: What Is Your Marketing Maintenance Schedule?
By carefully studying how your audience engages (or doesn’t) during a campaign, you can proactively make the efforts to brighten, enhance and, to stick with the analogy, repaint your marketing grass. This is the only way to keep your field of play looking fresh for your prospects and clients…
Read MoreIntentionally Natural: A Hybrid Approach to Creating and Fostering Relationships
The word “relationship” is an article whose definition is both simple and beguiling at the same time. Unfortunately, when it comes to building business relationships, there seem to be two schools of thought with very little room for compromise. Is there a hybrid approach that works better?…
Read MoreGood Enough Isn’t Good Enough: 3 Ways to Immediately Move Away From Mediocre
If your clients describe you as being “good enough,” you can rest assured they will find a partner who consistently strives for greatness. Simply stated, good enough is mediocre, and mediocrity is the enemy of excellence. Here are three things that you can do immediately to move away from good enough…
Read MoreDefending Leadership
While I’m not sure I’m any more or less qualified than anyone else to write on the topic of leadership, I felt compelled to after seeing a post on social media last week. In short, the post shared an experience someone had with an ineffective leader, and in all of the comments, there wasn’t a single one supporting leadership of any kind…
Read MoreWorking From Home or Living at Work? 6 Strategies to Create Balance When Your House and Office Collide
Because we are forced to, these days working from home feels more like living at work—and that’s not conducive to mental, social or even physical health. It’s important to intentionally create actions that get around this feeling. Below are six strategies I’ve employed to maintain a semblance of balance and sanity…
Read MoreDon’t Fall Into the Hard Seltzer Trap: How Chasing Trends Can Hurt Your Business
Reliance on a trend may yield some results in the short term, but the long-term damage of blending in with the crowd will be difficult to repair. In any creative industry, when organizations rapidly move in the same direction as their competition, it tells me that a new approach is a far better, perhaps only, approach…
Read MoreSolving the Six Sides of the Client Loyalty Puzzle
Creating and delivering “work that matters” consistently is like solving a Rubik’s Cube. When it comes to solving marketing challenges for your clients, you must solve each side of the client’s cube to create work that matters. Here’s what that means…
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