Amazon will begin selling more officially licensed NFL merchandise, such as replica jerseys, tailgating products and more, thanks to a new agreement between the company and the league. Effective yesterday, Amazon can now sell licensed NFL products from brands like Fanatics, New Era and more. Nike, however, will not be included…
Read MoreAuthor: Brendan Menapace
The NCAA Is Taking Heat for Women’s Tournament Swag Bags (and Missing ‘March Madness’ Branding)
At the start of the NCAA Tournament, we got a look at the impressive gift set players received to help them get settled and stay sane while they’re in the bubble in Indianapolis. It came to light, however, that the Women’s NCAA Tournament did not have these same perks, or even the same branding on the products…
Read MoreIn Potential Sustainable Apparel Breakthrough, MIT Scientists Find Way to Make Wearable (and Comfortable) Fabric From Fibers Used in Plastic Bags
MIT scientists think they found a way to turn polyethylene (PE) fibers, the same material used for single-use shopping bags, into a wearable (and most importantly comfortable) fiber. This development could be huge as society moves away from single-use plastics and toward more environmentally-friendly materials…
Read MoreIt’s No Surprise Chipotle’s Branded Makeup Kit Sold Out in Minutes
Chipotle is once again pushing the boundaries of what a fast food restaurant can do to market itself by releasing food-themed makeup kits. The collaborative release with e.l.f. Cosmetics includes a limited-edition line of vegan, cruelty free cosmetics (and a sponge shaped like an avocado)…
Read MoreHidden Valley Ranch’s Month-Long Promo Is the Result of Years of Outside-the-Box Thinking
We’ve seen so many promotional campaigns from Hidden Valley Ranch, and yet it still finds ways to surprise us. After stockings full of dressing, inflatable bottles for the holidays, the brand’s latest month-long promo campaign ends with a branded refrigerator…
Read MoreHow One Distributor Used Print and Promo Mailers for an Effective Self-Promo
Finding solutions that incorporate both print and promo takes creativity, but when done well can yield big wins for your customers and your own bottom line. Marty Bear, president of PMSI Promos, remembers one instance where a mixture of print and promo served as an effective self-promo…
Read MoreThe Utah Jazz/Snowbird Ski Resort Co-Branded Apparel Collab Is Something Every Sports Franchise Should Copy
If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create co-branded Jazz/Snowbird apparel…
Read MoreHouston Has a ‘Record-Breaking’ Stretch of In-Person Events Scheduled for Late 2021 (and More on Cities’ Branded Tourism Safety Initiatives)
Almost a year after the initial shutdowns in the U.S., popular tourist destination cities are using branded safety efforts to attract visitors and ensure that they feel comfortable, helping bring back much-needed tourism dollars to businesses like hotels and restaurants. One example is Houston Clean, which initially launched in August…
Read MoreAmazon Expands ‘Gamified’ Employee Appreciation Program, But Some Workers Say ‘Swag Bucks’ Aren’t Enough
Amazon is set to expand its “FC Games” program that turns warehouse tasks into arcade-style video games. Designed to increase productivity while rewarding top performers with “swag bucks” redeemable for branded merchandise and other items, the program might actually be having a negative impact for some workers…
Read MoreUnlikely Promotional Marketing Lessons From Netflix’s ‘Canine Intervention’
We’ve had a lot of time to watch Netflix over the last few, uh, well, year. (We are now the foremost experts in the British Monarchy.) But our most recent Netflix watch, intended as a nice way to spend a rainy Saturday afternoon, actually turned into a lesson in branding and promotion for small businesses…
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