President Biden’s COVID-19 Response Team is working on the logistics of sending millions of face masks to U.S. citizens. The plan is still in the early stages, but some of the administration’s top health experts have been discussing its viability. It’s similar to a plan the Trump administration considered but ultimately scrapped in 2020…
Read MoreAuthor: Brendan Menapace
Sonic Buried a Branded Merchandise Promotion at the End of a 9-Minute Video of a Guy Eating (and It Still Sold Out)
You know how people stay until the end of a movie, mostly Marvel movies, just in case there’s a fun post-credits scene? If you sat through a nine-minute video of a guy eating a Fritos Chili Cheese Jr. Wrap to the end, you’d have been rewarded with the news that Sonic was selling a giant fleece wrap for only 99 cents…
Read MoreOverwatch League Ends Deal With Fanatics, Lets Teams Source Their Own Merchandise
E-sports are becoming a huge market for branded merchandise. And now, a rule change within the Overwatch League has allowed teams to source their own promotional apparel and products. Previously, the Overwatch League and its teams were bound by contract to Fanatics. This was pretty big news, considering Fanatics had only dealt with “traditional sports,”…
Read MoreTide Introduced ‘Jason Alexander Hoodie’ for Its Super Bowl Ad, Opening the Door for Viral Merchandise Frenzy
Tide is airing a commercial during the Super Bowl where a kid refuses to wash his “Jason Alexander Hoodie,” which goes through the ringer during its lifetime. The internet masses are already asking if they can buy one for real, and Tide might be missing out on a big opportunity for merchandise sales…
Read MoreLady Gaga Launched Branded Oreos to Promote Her Latest Record and People Are Going Nuts
What is it about promotional Oreos that just makes everyone go … dare we say … Gaga? (You’ll laugh in a second.) First it was Supreme dropping branded Oreos. Those sold out immediately, which is no surprise for Supreme. Now, Lady Gaga launched branded “Chromatica” Oreos, and those are impossible to find, too…
Read MoreWhat Dr. Fauci’s ‘Common Sense’ Mask Layering Means for Promo Orders
While the CDC is reportedly studying the effectiveness of double-masking and has yet to issue any official guidance on it, the support for it from Dr. Anthony Fauci and other public health officials could potentially lead to new demand from customers looking for face masks…
Read MoreThe Latest in Restaurant Merch: a Dunkin’ Theme Wedding and Outback ‘Steakwear’
How much do you love Dunkin’? Are you an everyday customer? Every week? Do you have a branded reusable cup? How about a T-shirt? Would you make your wedding Dunkin’ themed and purchase Dunkin’-branded wedding merchandise around Valentine’s Day?…
Read MoreFinally, a Face Mask With Built-In Bluetooth Earbuds
We’re not sure how it took so long to figure out, but finally someone thought of putting Bluetooth earbuds into a face mask. MaskFone, a face mask that not only features a Bluetooth headset and earbuds, but a five-layer filtration system. In short, it’s stylish and extremely functional…
Read MorePhiladelphia Man Charged With Failing to Deliver on PPE Order Worth $7M
Another person is being charged with fraud after failing to deliver on a large PPE order. This time, it’s a Philadelphia man accused of scamming more than $700,000 from two New York companies. Guaravjit Singh reportedly said that his business had connections to a Chinese medical gown manufacturer, and agreed to sell 1.5 medical gowns totaling about $7.125 million…
Read MoreBudweiser Skips Super Bowl Ads for First Time in 37 Years, But Launches Co-Branded Apparel Line With Starter
Budweiser announced that, for the first time in nearly 40 years, it won’t be airing any commercials during the Super Bowl. It will, however, team up with beloved apparel brand Starter for some Big Game-themed apparel. The brands will release an apparel capsule that celebrates the “Bud Bowl” ads, which first aired in 1989. The line will include T-shirts, sweatshirts and hats…
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