The Detroit Pistons’ marketing department wanted to appeal to more than just the city’s basketball fans. They wanted to appeal to everyone in Detroit. By using some local pride, e-commerce capability and streetwear influence, they’ve appealed to more than just their ticket holders.
Read MoreAuthor: Brendan Menapace
Standard Issue’s T-shirt/Soap Bundle Is a Fresh Take on Kitting
Everyone loves a bundle. Pairings aren’t just limited to wine and cheese, either. There are plenty of things that pair well with apparel. If you ask a lot of modern artists, albums work well with merchandise, but that’s part of a scheme to boost album sales. If you ask Standard Issue what goes well with…
Read More2020 Wrap-Up: 10 of Our Biggest Apparel Stories of the Year
It’s been an interesting few months for apparel. Workwear suddenly became a lot more casual, as “Zoom shirts” became a thing. A good pair of sweatpants were suddenly more valuable than gold, and we even saw the dawn of “Sicker.” In addition to pandemic-specific stories from this year, fashion continues to move forward at its…
Read MoreEpic Games Teams With Samsung as It Ramps Up Fornite Merch War Against Apple
Epic Games, developer of the video game phenomenon Fortnite, has been feuding with Apple and Google since the game was removed from the iOS App Store and Google Play Store. In the latest escalation of the war, Epic Games teamed up with Samsung to send a Fortnite merch bundle to gaming industry journalists…
Read MoreWhat’s In the Second Stimulus Bill: More PPP Loans, Tax Write-Offs and Help for Live Events Venues
Congress voted yesterday to pass the second COVID relief package, the follow-up to the original legislation passed in March. In comparison to the $2 trillion CARES Act, this second relief package amounts to $900 billion, but includes several benefits of note to promotional products businesses…
Read More2020 Wrap-Up: Our Favorite Feel-Good Stories of the Year
Throughout a rough year, we’ve been lucky enough to report on stories that restored our faith in humanity or just made us chuckle. So, with that, on this Monday (also the shortest day of the year), we figured we could use a little dose of positivity with our favorite feel-good stories from 2020…
Read MoreThe Killers Are Selling Branded Hot Sauce Named After Their Songs
When we saw that The Killers had a new collection of branded hot sauces, we thought to ourselves, “There better be one called ‘Hot Fuss.’” Thankfully, there was, and we didn’t need to write any angry letters. (For those who don’t listen to The Killers, “Hot Fuss” is the name of their breakout 2004 album.) The hot sauce release is limited…
Read MoreThe North Face Reportedly Rejected an Oil Company’s Jacket Order
The North Face has reportedly denied a Houston oil company’s order for branded jackets, saying it does not “support the oil and gas industry” in the same way it “would reject the porn or tobacco industry.” Innovex Downhole Solutions CEO Adam Anderson said the jackets were going to be used as holiday gifts for employees…
Read MoreNew Amazon Platform Allows Users to Order Custom-Fitted T-shirts With Personalized Tags
Amazon is moving further into custom apparel and personalization in some subtle but interesting ways. The company’s “Made For You” platform allows users to create a custom-fitted shirt (using a “virtual body double”) with the option to personalize the tag…
Read MoreThe White House Is Getting Creative With Its Stockpile of Leftover ‘Be Best’ Promotional Items
The White House used a State Department party as an opportunity to give away leftover merchandise from First Lady Melania Trump’s chosen cause over the last four years. At an event for about 200 guests, officials gave out “Be Best” branded items like frisbees and backpacks. So, why exactly did attendees at a holiday party get Be Best promotional items?…
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